Is it time to look at your social media from a fresh perspective?
Are you ready to make some changes?
There are a variety of ways to improve how your business is seen on social media.
In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.
#1: Add Your Value Proposition to Profiles
Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.Make it easier for them to decide.
To catch your readers’ attention, add value propositions to your network profiles.
For example, Spredfast’s value proposition is about marketing speed: they help customers spread information about their businesses at the speed of “life”—not only a great promise, but also a catchy play on words. Value propositions describe and differentiate your business, giving consumers a better sense of what your business is all about. When you share it on your profiles, people know who you are and what you do at a glance.
#2: Boost Visibility With WordPress Plugins
To give your blog posts the most exposure possible, optimize them for search. Install an SEO WordPress plugin, such as All in One or SEO Plugin by Yoast.
These plugins have fields to include excerpts and descriptions, which will give your blog posts more opportunities to be found in search results. Take the time to fill in the fields, so you have control over the snippets and keywords that appear in search results. A small step can make a huge difference in blog visibility.
#3: Create Targeted Calls to Action
Calls to action (CTAs) are the backbone of social media. When readers engage with these action-filled words, it boosts your social media presence.
It’s essential for each call to action to have a specific purpose, whether it’s to like, share, comment, retweet or click.
Here’s how Sony uses calls to action on their social profiles.
On Facebook, Sony uses phrases such as “Check it out,” “Don’t forget,” “Find out more,” “Go behind the scenes” and “Read about it here” to get people to click through. The URL destinations include blog posts, Vine, embedded videos, Vevo, a Sony video gallery and their website.Sony uses calls to action on their social accounts and website that work in tandem to encourage visitors to take the next steps through the buying process.
#4: Don’t Take Shortcuts
Rome wasn’t built in a day and neither is social media activity.
While it may be tempting to buy Facebook fans or Twitter followers, the long-term challenges outweigh the short-term benefits.
Victor Pan identifies three reasons why buying Facebook fans is bad for business:
You are watering down the data you have on your real fans doing awesome stuff for you. By buying fake Facebook fans, you decrease the value of your true Facebook fans because there’s no way to separate the two with Facebook’s current built-in analytics tool.
You will immediately lose trust from web-savvy visitors if they use a fake fan checker tool or visit your historic like data and notice a low brand activity vs. total like ratio.
Your Facebook fan page could be marked as a spam source and removed for violating Facebook’s terms of service.
Stay clear of fast-fixes and shortcuts. No-one wants to play with someone who doesn’t follow the rules, no matter how tempting or convincing the seller.
#5: Encourage Blog Comments
Blogs create an opportunity for readers to comment, ask questions or simply say thank-you to the writer. It’s important to cultivate relationships with readers through blogs and invite reader response.
Your Guide to the Social Media Jungle
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26 Tips to Strengthen Your Social Media Marketing
by DEBBIE HEMLEY / NOVEMBER 25, 2014 / 48 COMMENTS
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Is it time to look at your social media from a fresh perspective?
Are you ready to make some changes?
There are a variety of ways to improve how your business is seen on social media.
In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.
#1: Add Your Value Proposition to Profiles
Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.
Find 26 tips to strengthen your social media marketing.
Make it easier for them to decide.
To catch your readers’ attention, add value propositions to your network profiles.
For example, Spredfast’s value proposition is about marketing speed: they help customers spread information about their businesses at the speed of “life”—not only a great promise, but also a catchy play on words.
Learn how to become the recognized expert in your industry—with Michael Stelzner!
FREE CLASSLIVE TRAINING
Spredfast highlights marketing speed in their value proposition.
Value propositions describe and differentiate your business, giving consumers a better sense of what your business is all about. When you share it on your profiles, people know who you are and what you do at a glance.
#2: Boost Visibility With WordPress Plugins
To give your blog posts the most exposure possible, optimize them for search. Install an SEO WordPress plugin, such as All in One or SEO Plugin by Yoast.
These plugins have fields to include excerpts and descriptions, which will give your blog posts more opportunities to be found in search results.
Fill in the preview information, focus keyword, meta description and meta keywords in a WordPress plugin like WordPress SEO by Yoast.
Take the time to fill in the fields, so you have control over the snippets and keywords that appear in search results. A small step can make a huge difference in blog visibility.
#3: Create Targeted Calls to Action
Calls to action (CTAs) are the backbone of social media. When readers engage with these action-filled words, it boosts your social media presence.
It’s essential for each call to action to have a specific purpose, whether it’s to like, share, comment, retweet or click.
Here’s how Sony uses calls to action on their social profiles.
On Facebook, Sony uses phrases such as “Check it out,” “Don’t forget,” “Find out more,” “Go behind the scenes” and “Read about it here” to get people to click through. The URL destinations include blog posts, Vine, embedded videos, Vevo, a Sony video gallery and their website.
Sony uses a variety of calls to action to get people to engage and click from their Facebook page.
Sony uses calls to action on their social accounts and website that work in tandem to encourage visitors to take the next steps through the buying process.
#4: Don’t Take Shortcuts
Rome wasn’t built in a day and neither is social media activity.
While it may be tempting to buy Facebook fans or Twitter followers, the long-term challenges outweigh the short-term benefits.
Victor Pan identifies three reasons why buying Facebook fans is bad for business:
You are watering down the data you have on your real fans doing awesome stuff for you. By buying fake Facebook fans, you decrease the value of your true Facebook fans because there’s no way to separate the two with Facebook’s current built-in analytics tool.
You will immediately lose trust from web-savvy visitors if they use a fake fan checker tool or visit your historic like data and notice a low brand activity vs. total like ratio.
Your Facebook fan page could be marked as a spam source and removed for violating Facebook’s terms of service.
Stay clear of fast-fixes and shortcuts. No-one wants to play with someone who doesn’t follow the rules, no matter how tempting or convincing the seller.
#5: Encourage Blog Comments
Blogs create an opportunity for readers to comment, ask questions or simply say thank-you to the writer. It’s important to cultivate relationships with readers through blogs and invite reader response.
Social Media Examiner encourages readers to comment on every blog post.
But the question still remains: why do certain blogs consistently receive a higher number of comments than others?
Blogs that receive more comments generally have the following attributes:
Good attendance: Loyal followers read the content on a regular basis.
Quality content: Posts are well-written and add value to a user’s experience.
Good etiquette: Writers and moderators are polite and welcoming to their readers and respond to questions and comments.
Environmentally sound: Run by trusted advisors who provide a respite from an otherwise overwhelming online world.
Stay dedicated and committed to your blog. Talk to your readers. They will eventually talk back to you and each other.
Thankyou For Reading! Hope This Article Will Help Your Advertising Careers.
