Cantab Pi and Aktana Have Combined More Than Two Million Data Sets and Scalable Predictive Analytics to Help Optimize HCP Engagement

Cantab Pi is a data science company that is based in Cambridge, United Kingdom. Aktana, which is the leader in intelligent customer engagement for the global life sciences industry, has announced a new partnership with Cantab Pi.

Cantab Pi was established to meet the one-of-a-kind data requirements of European markets. The company offers dynamic targeting capabilities as well as more than two million healthcare professional (HCP) profiles derived from a variety of sources, such as social media and clinical journals.

The commercial life sciences industry continues to see increased investment in artificial intelligence (AI) and machine learning; however, many businesses restrict the use of these technologies to a single region or brand, which prevents them from realising the full potential of their financial investments.

Even in markets where traditional HCP-level data is not available for commercial purchase, life sciences companies can hone their digital targeting and optimise their omnichannel marketing mix with the help of Cantab Pi's sophisticated analytic models and social listening tools.

The partnership, when combined with Aktana's scalable intelligent engagement platform, provides life sciences companies with deeper insights for orchestrated omnichannel engagement with healthcare professionals across all customer-facing teams, brands, therapeutic areas, and geographical locations.

Novartis, a pioneer in the field of digital transformation, will be the pioneer in putting the blended solution into action.

According to Paul Thompson, the global director of AI enablement and orchestration at Novartis, "We have a business imperative to harness as much intelligence as possible from the wealth of data we manage."

"We are always looking for new ways to segment, engage, and follow up with our customers. This new programme is a part of our ongoing mission to find these new ways."

"With the increased use of digital technology, multiple channels, and heightened expectation for consumer-like engagement, the industry needs intelligence engines to personalise and coordinate customer engagement," said Sinia Slijepevic, founder and CEO at Cantab Pi. "The industry needs intelligence engines to personalise and coordinate customer engagement." [Citation needed]

Companies are able to more accurately personalise campaigns and as a result see double or triple the amount of digital engagement as a result. This is accomplished by feeding models with daily insights from the channels where HCP engagement are engaging the most, such as Twitter.

With Aktana, we give organisations in the life sciences industry the ability to improve physician support, efficiency, and the quality of their relationships with HCPs.

Both Aktana and Cantab Pi bring tried and tested technologies to the field of life sciences, with a combined total of over 300 successful deployments.

In addition to Aktana's Contextual Intelligence platform, Aktana's new offerings include social media listening tools and dynamic targeting models. These tools aggregate more than 500 data points per day across more than two million HCP social media profiles.

This translates into near real-time insights being delivered in commercial teams' daily workflows on the digital and scientific influence of Key Opinion Leaders (KOLs), the affinity of healthcare providers for digital engagement, and social media indicators for future sales.

A further benefit of the partnership is that it enables teams to apply machine learning and predictive modelling in order to perfect their marketing mix.

"One of the exciting challenges for the industry right now is in identifying the highest-value data sets, building robust predictive models, and then having the ability to deploy them on a multi-product/country scale," said Graham Rapier, vice president, EMEA markets at Aktana. "Identification of the highest-value data sets," "building robust predictive models," and "having the ability to deploy them on a multi-product/country scale" are all examples of exciting challenges.

Because it combines comprehensive HCP clinical influence data, advanced marketing mix analytics, and a globally scalable intelligence and orchestration platform, the partnership between Cantab Pi and Aktana offers a powerful solution to this problem.

About Aktana

Intelligent engagement is a new category, and Aktana is the pioneer and market leader in this space within the global life sciences industry.

Aktana helps life science companies strengthen their relationships with healthcare providers in order to inspire better patient care. This is accomplished by ensuring that every customer experience is tailored to the individual preferences and requirements of each customer.

Aktana's AI-enabled Contextual Intelligence Engine is currently being used by commercial and medical teams from more than 300 different brands in order to coordinate and optimise personalised omnichannel engagement at scale.

Aktana counts more than ten of the world's top twenty pharmaceutical recruitment agencies companies among its clientele.

Aktana has offices in every major biopharma region around the world, including San Francisco, which serves as the company's headquarters.

Please go to www.aktana.com for any additional details.

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