Real Estate Market, Tokenization, Blockchain, and the new business models

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1 year ago

Tokens are well known in the crypto market. Its meaning is summed up as being a digital representation of a real or virtual asset, recorded on a blockchain, allowing it to be transferred from one person to another in a digital way. When we talk about the real estate market, the logic is the same. Unfortunately, the legislative obscurity about the possibility of owning property on blockchain ends up not providing legal support for property outside of notaries.

Going into practice, Tokenization can be done through an SPE (Specific Proposal Society), where you register the property in that SPE and, thus, make it the owner of this asset. With this, you can perform the tokenization of the shares or the SPE itself, making you tokenize the real estate asset.

There is a differentiation between the tokens, for example, we have the utility and security token. When we talk about utility token, we are referring to a crypto asset that serves to access a certain product or service. Security tokens emerged after utility tokens, when many companies and startups managed to raise funds through ICOs.

The complexity of the subject raises the need to discuss how to integrate the lay population within it, making it globally operable. Currently, there are real estate marketplaces where service providers can offer their services. This offer is made through the platform, however, the fees for the service offer end up being very expensive.

Although regulation can repress business opportunities, Blockchain's breaking of the barrier allows new markets to emerge. Treating data is looking for specific patterns to make your marketing strategy more efficient. After this collection, its execution will make you confirm, or not, the chosen strategy. If you confirm, more content like the one shown will be shown to you, making the medium of content dissemination more “addictive”. So, it turns out that all of our actions on the internet are collected to serve as a basis for marketing decisions.

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