Ripple, a leading provider of blockchain and crypto solutions for cross-border payment companies, today announced the appointment of Sendi Young as General Manager of its European business. As the company expands rapidly, Sendi will oversee the strategy and help grow Ripple’s global financial network technology, RippleNet, which provides financial solutions that enable customers to easily operate and grow their businesses.
“As adoption of crypto and blockchain grows, more financial institutions, payment service providers and small businesses are turning to trusted players in the space to prepare them for a crypto-enabled future. We’re excited to bring on someone who understands and shares Ripple’s vision.”
Ripple Strengthening its Leadership Position With Powerhouse Payments Executive
Sendi has over 15 years of financial technology, payments and advisory experience, after joining Ripple after five years at MasterCard, where she held leadership roles in strategy, commercialization, banking-fintech partnerships and business development. Most recently, Sendi led the global fintech and digital division of Mastercard’s data and services business, developing services to help banks adopt real-time payments, open banking and artificial intelligence. Sendi contributes its in-depth industry and regional know-how, which is used to develop further in Europe and to further drive customer success.
“Over the last decade, I’ve been at the forefront of innovation in financial services and witnessed how technology has dramatically changed how we bank and pay. However, the underlying payments and banking infrastructure remain an obstacle to frictionless value exchange across borders and inclusion. I firmly believe that blockchain and crypto will be a game-changer to enhance today’s finance, by addressing its core inefficiencies,” said Young. “These technologies can make the global financial system fairer, more inclusive and more transparent – this is just the beginning of what’s possible and I’m excited to be joining such a talented and passionate team and a company that is at the forefront of this step-change.”
Asheesh Birla, General Manager of RippleNet, said, “Sendi’s appointment represents a huge opportunity for our European operations given her leadership experience, deep understanding of the payments landscape, and knowledge of how to grow and scale a network business,” said Asheesh Birla, General Manager of RippleNet. “As adoption of crypto and blockchain grows, more financial institutions, payment service providers and small businesses are turning to trusted players in the space to prepare them for a crypto-enabled future. We’re excited to bring on someone who understands and shares Ripple’s vision.”
RippleNet Continues to Expand in Europe, ODL Transactions Grow by 250%
Europe is an important market for Ripple and has seen tremendous transaction and customer growth. A quarter of Ripple’s current customers are in Europe, and this year European On-Demand Liquidity (ODL) transactions are up 250% compared to 2020, accounting for more than 40% of all ODL transactions this year.
Europe is still a leader in financial technology and payment initiation, making it a key market for Ripple. Countries like the UK have provided clear regulatory guidelines for digital assets, are leaders in payment innovation and offer new opportunities for regional growth. Europe has also passed open banking regulations to help accelerate the adoption of financial technology in the region.
Europe continues to give RippleNet strong impetus, both for new and existing customers, such as:
Paydek, a UK payment company that offers real-time cross-border payments to Africa
Xbaht, a Sweden-based remittance company, uses RippleNet to send cross-border payments to Thailand.
Lemonway offers payment solutions for the online market.
MoneyNetint, who previously focused on providing clearing capabilities in euros and US dollars to international financial institutions.
