Where are we today?

Communication and culture are closely interrelated. In discovering the history of a race, aspirations, customs, the feelings of the people, and traditions are passed down through communication. In the field of communication, media is used to deliver a message to a large and diverse audience. Media influences the audience and various cultural groups. From books, newspapers, magazines and to radios, each medium passed on word from the mouth till they reached the hands of some publishers and broadcasters. They served and showed the culture of our people to other generations. Culture reshapes the media and the media trends reshapes cultural landscapes. These various forms of media create excitement for the people. Because of the mass media and mass communication, it gave the public the ability to dominate and create pop cultures, fuel mass crazes, well-known celebrities, and other entertainment options.

Books, newspapers, and magazines contain some critical and crucial issues that are affecting media and culture in our world. Print media and broadcast media provides and allows a sense of immediacy and easily archived. They have also changed history in the way we relate politically, economically, and socially. The cause of dramatic change in the sales of book sales is digital technology. Digital technology changes the way we read and purchase books. The youth today is more reliant on the internet, compared to searching and scanning through libraries and physical books, with just a click of a button one can access hundreds of resources and find specific information. Digital media affects the daily lives of the youth and this keeps them distracted and caused lack of interest in reading books.

The revolution of digital technology reshaped the youth’s reading and learning habits, but it cannot replace books. When we are reading, we are experiencing a multi-sensory experience where the brain’s act of reading uses the sense of sight and touch. Books influence our attention and it changes the way we navigate a piece of writing, while reading on a digital device is distracting and it can lead to multitasking. Shifting from paper to screen makes it harder to navigate and comprehend specific information. A book can offer visual representation of physical layout and is better rather than just absorbing what is on the screen. We can see the bigger picture and it interferes with the development of our reading skills through books. Books are part of our culture that became one of the legitimate sources of information and a useful tool for exploration and learning. All combined, the advancement today is one the big factors in communication, media, and print media.