Compare business strategies
Certainly, here's a brief table outlining the different aspects of shifting business strategies from budget to luxury and from luxury to budget:
| Aspect | Shifting from Budget to Luxury | Shifting from Luxury to Budget |
|--------------------------|--------------------------------|--------------------------------|
| Target Customer Segment | Middle to High-Income | High to Middle-Low Income |
| Product Quality | Basic to Premium | Premium to Basic |
| Pricing Strategy | Low-cost to Premium Pricing | Premium to Low-cost Pricing |
| Brand Image | Value-Oriented to Luxury | Luxury to Value-Oriented |
| Marketing and Promotion | Emphasize Quality and Exclusivity | Focus on Cost Savings and Value |
| Distribution Channels | Wider availability | More selective distribution |
| Customer Experience | May include added services | Streamlined, cost-efficient |
| Competition | Differentiated, less price-sensitive | Focused on cost competitiveness |
| Profit Margins | Higher margins, lower volume | Lower margins, higher volume |
| Risk Factors | Luxury market volatility | Price competition and market share risks |
These shifts require careful consideration and planning, as they entail changes in product offerings, branding, pricing, and customer engagement strategies, each with its unique challenges and
opportunities.