Principles of Content Marketing

This definition is a bit rigid and looks like a broken bone!

There are softer and thinner definitions, but now that we're talking about content marketing principles, I prefer to be a little stricter so I don't get stuck in the middle.

The content marketing path is as enjoyable but tortuous as Chalous Road. Follow these twelve principles so that nothing bad happens to you and your brand. There is nothing worse than twisting your neck and not twisting it!

The first principle of content marketing) Continuity: Do not disconnect and connect

Be Regular. A consistent production and distribution program increases the credibility of your content. Conversely, irregularities in content delivery will reduce the audience. The solution to this problem has already been invented: the editorial calendar. Always be on time and happy. No one likes the Tuesday afternoon email newsletter that was supposed to be sent Monday morning!

Principle 2 Content Marketing (Avoiding Sales) Focus: Do not report

Content should be useful, engaging and / or entertaining. Reportage ads that are made to sell goods and services often do not have any of these three characteristics. In content marketing, the more you move to direct sales of goods and services, the less your audience will pay attention to your content.

Statistics from the CMI Institute emphasize that sales-oriented content compares to only 25 percent of audience views and sharing compared to training-oriented content.

The third principle of content marketing) Audience quality: Quantity does not matt

This is where I set the headline: quantity is not important compared to quality. 1000 followers who follow your content carefully, participate in discussions and introduce you to their friends is better than 10,000 indifferent followers. You are not going to go to war with rivals with many blacks. Once you are sure that you have a reasonable number of loyal audience, it is enough. You can then plan with ease to naturally increase the number of these audiences. Even if we measure sales, the quality of the audience is still important. Having 100 relevant and quality audiences leads to more sales compared to thousands of unrelated and low quality audiences.

The fourth principle of content marketing) Patience: Be patient

Success in content marketing is not basically a short term concept and it does not happen overnight. If you are in a hurry to get the result, I definitely do not recommend the content. The nature of this process is long and of course requires a long and continuous effort of a professional and tireless team.

Principle 5 Content Marketing) Accountability: Be lively and present

If you're going to leave your audience unanswered, then please close this blog now and say goodbye to content marketing forever. You are supposed to love the customer; So respond to customers' gratitude and thank them.

Also, listen carefully to the criticisms and try to satisfy the customer by providing answers and taking appropriate action. Do not forget that thousands of people are watching your response to a dissatisfied customer, just like a press conference in the middle of a stadium!

Principle 6 Content Marketing) Needs: What do they lack?

Content marketing is based on the audience's need for content. We all need content in different contexts. These needs do not necessarily have to be necessary or logical. The Red Bull brand, for example, targets the audience's aroused emotions. All you have to do is get to know the audience, identify their needs and respond to them correctly. Content marketing is nothing more than that.

Principle 7) Human identity: Have a personality

Human-to-human communication is normal, but human-to-human interaction seems a bit unusual!
Who is willing to talk to their bed? Man can communicate with objects when he has already given them a human personality. This is why the anthropology of objects and animals (the industry of recognition) is so common in poetry and storytelling. Simply put, if the name of your bed is Fariborz and it has a calm and firm personality, it can undoubtedly be confused with it for hours! In producing content, try to behave like a human being and have human qualities and characteristics. The brand must also have a certain tone to enable seamless communication. If the tone of the brand is to be constantly changing, the audience will perceive it as anonymity and multi-personality, and practically no connection will be formed.
Do not forget that your audience is all human and they are definitely not interested in communicating with solids.

Principle 8) Perspective: Express

Do not be passive. You are not an encyclopedia. Do not try to invent a second Wikipedia!

In the previous paragraph we said that the brand must have a human personality. Humans are accustomed to commenting on different issues and taking their position. You also have to express your opposition to some events and defend or support others. In general, content should be managed in such a way that the audience feels close to the brand.

No one likes to follow an iron man.

Principle 9) Communication with Reference Groups: Who Affects?

Try to connect with the influencers of your industry. They have a lot of followers that they can share with you.

They do not invite you, but you are the one who should extend a hand of friendship and cooperation to them. These people know the rules of the game on social media very well and will most likely be able to help you.

Principle 10) Feedback: Listen

Never before has the media been so interactive. Audiences speak directly to you and expose their comments, criticisms of your products to millions of digital citizens. It is a smart brand that has a regular plan to collect and conclude this free but valuable information. It is interesting to know that a new job position has been created called Chief listening officer (CLO) which has the task of sharpening the ear to see what people say about your brand.

Principle 11) Target audience: Exactly which section of society?

You were supposed to meet the needs of the audience, but which audience needed it? Do not forget that if you want to have everyone in your bag, then you will not have anyone! Choose a specific section of the community and plan to meet their needs. You can not meet the needs of all audience groups; Because you are not the president.

Principle 12) Industry number one: Be the best

You can be the content leader of your class by producing and distributing the right and planned content. No one expects you to be a star in the first month, but you have to be on the right track from the beginning and move towards the goal. Provide real value to your audience in the form of valuable content so that following your content becomes part of their daily routine.