How to produce? 9 key points for content production
In this article, we will tell you how to produce content for your audience, and point out 9 key points for producing compelling content. No longer focus!
If you are in the business of marketing and copywriting or you intend to work, you should not underestimate the power of words. By being creative and choosing the right keywords and phrases, you can communicate effectively with your audience, a communication that stays in the reader's mind and engages them as much as possible to continue reading your content or getting to know your brand better.
What is content production?
Content production is the process of generating thematic ideas that appeals to your buyer. Once the topics are identified, you create written or visual content about it and publish that information as an article on the blog, in the form of videos, infographics or other formats for the audience.
Important solutions in content production
Complete reading of the content by the audience, in addition to showing the audience satisfaction with the content produced, increases the time of users on your site, which will have a positive effect on the site SEO. Using tricks and solutions you can Be more successful in producing content:
Continue reading content on various successful sites. Always look for useful and attractive content. Save the content link somewhere along with the subject.
Identify some authors who are strong in content production in your industry and have an attractive writing style and follow their writings. Reading as much strong writing as possible will strengthen you in producing compelling content.
But often the audience does not leave the content because your content is not useful. Rather, it shows that you have not paid attention to the points in the content production that make the audience more attracted to read more.
9 key points to produce compelling content for your audience
1- The first sentence is the driving force for reading your content.
The law of inertia is also true in the study. The more the reader reads, the less willing and motivated he or she becomes to read more. He likes to get to the end of the story and finish the study.
But the audience that is attracted to the content does not give up easily and goes to the end. The first sentence is the force that brings the reader to the end of the content; The stronger it is, the more effective it will be.
Skillful selection features for the elementary sentence
Your initial sentence does not have to be exactly related to the title or topic of the article that you want to address next. Above all, your goal should be to get the audience's attention and motivation to read the content. The following three characteristics are characteristics that are effective in using basic sentences.
.Abbreviation
If you look at the texts of professional writers, you will see that they usually choose short sentences. Sometimes they even use a short phrase instead of a sentence, or by using an incomplete sentence, they invite the reader to read the next sentences.
.Conversation
Starting a text by adding a conversation between two people or by having a direct conversation with the reader can add to the appeal of your content. To convey a sense of connection and intimacy or to introduce the reader to a new emotional atmosphere.
.Ambiguous or questionable sentences
If your opening sentence contains a question or there is ambiguity in the sentence, the reader is more likely to be encouraged to read more.
2. Write the first paragraph, the most effective part of the content, carefully.
In the first paragraph of the text, which has more educational purposes, try to inform the audience about the whole subject in that text. In writing this style of content, while maintaining the appeal and importance of the content, you should provide a good framework for your writing, so that the reader knows what issues he will face in the future.Of course, in articles where the content marketing aspect is more prominent, the above is not always the case. But what you need to do is direct your content space towards the main topic so that the reader is not confused and knows what the whole topic is.
3- Add to the charm of your text by establishing a personal relationship with the reader.
The purpose of publishing content is to connect and familiarize the audience with you and your products. So the reader will be attracted to your writing if they understand your desire to communicate from the content. Communication is a natural need. The reader will be eager to read the rest of the content if you have addressed, respected and responded to this need.
To communicate effectively with the reader, consider someone as a kind of reader in your mind. Think about what this person is probably doing and how old is he? Considering all these points will help you in proper writing.
Here are some practical tips to keep in mind when writing a conversation:
.Do not forget to put white space in the text.
This does not bother the reader's mind, but adds to his attention to the story. While keeping a close eye on the content we have already mentioned, sometimes try to start a new sentence from the beginning of the line.
.Use simple words.
Do not forget that the goal is to attract the audience to read the entire content. You are not going to show off your vocabulary to others.
.Address the reader with a second-person pronoun.
This method will give you more attention to the reader and will encourage your audience to read your article.
To harmonize the audience (content) with the content, consider the following points:
Accuracy: Use proven statistics or rules in your article.
Charm: Generate content like an engaging and challenging story that takes the audience along with them to the end of the story.
Informative: Make your content valuable by teaching scientific or experimental tips in any field.
4- By arousing curiosity, invite the reader to read to the end.
By asking a question to the reader and arousing his curiosity, you can keep him eager until the end of the text. If you do not add curiosity to your content, the reader will lose his excitement shortly after the text starts and will stop reading the content. You can use the "seed of curiosity" theory in this context. The application of this theory is to put a short sentence at the end of any number of paragraphs in the text. That sentence must contain a reason for reading the next paragraph. These short sentences can be similar to the following:
Explain!
But there are many reasons!
Finally, we come to the part where we talk about the middle ground.
But that was not the end of our journey.
But we did not accept defeat.
This is a good technique to keep the reader company that you can use.
5- Take a logical course in expressing your writings.
Put yourself in the reader's shoes and see what questions you may have as you read this content. Try adding answers to those questions to your text as well. This is especially important when introducing products and services. It is important to be able to anticipate potential questions or provide information to the customer in this regard and to include calculated, accurate and complete answers in your content. Remember that engaging content is always one step ahead of the reader's mind.
6- Use numbers in content production.
According to research conducted at Stanford Business School, the use of numbers is especially effective in titles. Instead of writing numbers in Persian, it is better to use number representation mathematically. Statistics also show that the higher the number used in the title, the higher the click-through rate.
7. Write rare textual content.
The Takipi team, consisting of a group of good content writers and copywriters, researched which posts on social media were the most popular and republished. The results of this study showed that the use of negative words, especially in the title of the content, attracts more audience. The phrase "10 things not to do in the summer!" A simple example illustrates this trick.
8. Generate Surprising Content!
Thinking outside the box can make your content look amazing. This method, while attracting the audience's attention, encourages them to follow the story. According to researchers in the field of psychology, the impact of content or anything unpredictable is far greater than what can be predicted for us. So use the power to surprise the audience. Do not forget that even if the audience thinks that they are not interested in your subject or that they like another subject more, research shows that extraordinary writing will draw their attention to your writing more than normal writing to their favorite subject.
9- In editing the text, shorten it and include your meaning in fewer words.
Editing is one of the most important steps in copywriting. Skilled copywriters spend a lot of time editing their texts. They read it many times and change it. They try to express exactly the same meanings in shorter sentences. Most of the time, most of what we've said doesn't work in content production, and you can actually add these features to your text by re-editing it.
2. useful solutions for concise writing in content production
Composition of sentences
Multiple words can often be combined by memorizing a few keywords that convey meaning. Deleting verbs symmetrically is also effective.
Delete duplicate or synonymous words
Repetition of meanings tires the reader's mind.
Eddie Schiller, one of the most experienced copywriters, has introduced himself in a fascinating article. This post is a good example where the highlights of a good copywriting, such as short sentences and the appropriate and creative use of images, gifs, etc. can be seen.