Working from home, online classes, fitness without going to the gym and moving out of cities make a new normality for citizens around the world
Consumer needs changed significantly during the pandemic, so companies around the world will have to plan their strategies accordingly in the future. The five most impressive global trends that were unthinkable before the beginning of this crisis have already been defined. In the first place is work from home, which can already be considered a new normality. It is believed that teleworking will be common for some time after the abolition of restrictions due to Covid 19. That is why many companies are adapting and planning their business in that direction and introducing more innovations, but it is not expected that work from home will be retained in the long run because the question is whether and to what extent he will suffer the job. Another global trend is entertainment that has moved into homes, so in addition to internet access even in the most remote parts, increased supply of consumer electronics and smart devices. Everyone who spent money outside the house for the party has now redirected it to the purchase of technology and equipment for spending time in their own homes. Online teaching brought the most changes because the closure of schools forced millions of students and teachers to rely on digital teaching. This has sharply increased investment in educational technologies to make access to education as easy and accessible as possible for all. Last year, one American startup company provided investments in this area in the amount of 2.2 billion dollars, which is 500 million dollars more than in 2019. Educational institutions are increasingly integrating technologies such as artificial intelligence in order to "change conventional teaching methods, improve cooperation among students, create personalized educational experiences and improve learning outcomes ”. Wellness in every segment of life is the next trend that was present even before the pandemic, but has now flourished. All the technologies, applications and portable devices that serve to take care of health at home, all this has become something that consumers around the world cannot give up. Although this trend was started by the younger generations, it was easily accepted by everyone else, and now everything that enables health control is popular. Finally, the development of suburban settlements was noticed, as people en masse sought a way out of the closed space and the opportunity to isolate themselves. The number of urban households globally continues to expand rapidly, and this is likely to continue after the pandemic is brought under control. Their number is projected to increase by 36 percent over the next 20 years.
An increasing number of consumers, mainly because of comfort, ecology and real estate prices, are choosing to live in suburban areas and smaller cities near the metropolis, giving up the narrowest city centers. This is the case in developed economies, but also in developing countries. Because people are able to do more work and other activities remotely than ever before, cities are no longer considered a necessary place to live. Shopping malls, technology companies and retailers, research shows, will have to branch out towards new living and working conditions for people around the world.