What is Video Monetization & How it Works on Platform
The rise of video monetization platforms led to multiple video content owners and business owners in the OTT industry to earn big.
Entertainment that was previously only available on a basic TV platform has now been improved for the OTT space.
To increase the recurring income higher, video content owners like you need to choose the right way to monetize videos.
A great preference can upscale your current revenue and push you to the top amongst the top high-earning brands across the globe.
One of the VPs in the technology field even stated, “As more and more of these services come online, consumer spending continues to grow. Our consumer research at CTA for 2020 is that we’re approaching $17 billion U.S. dollars in consumer spending for streaming services.’’
Video monetization is the process of generating income via VOD content.
The best example to refer to here is Netflix.
Netflix generates revenue via subscription-based. Similarly, multiple other OTT platforms have different ways to monetize the videos they exhibit.
Today especially with the given pandemic we live in, generating revenue is not easy.
Thus when you have a convenient platform that can help you drive enough revenue, you need to understand how to play it well.