The VOD business is booming, and the numbers are staggering. According to reports, around 82% of internet traffic is video, and people are consuming more than 16 hours of video content per week. The demand for VOD services is at an all-time high.
Many businesses are leveraging this growth by establishing their own VOD platforms and monetizing their video content. This article discusses the impact, major industries, and benefits of VOD platforms, in addition to how to start your own VOD business.
What we’ll be covering
Impact of VOD Platform
Type of Industries using VOD Technology
Why should your business use a VOD App?
How to choose the best video on demand platform provider?
How to Build Successful VOD Solution
Impact of VOD Platform in Current Business Trends
Audiences’ viewing habits have changed. Today, they prefer the convenience of video on demand over traditional TV. The freedom to stream content at any time from anywhere has popularized what is VOD extensively.
VOD platforms are great for delivering viewers the content of their choice and retain them for the long term. VOD websites and apps are also easy to monetize, leading to the growth of business revenue.
Type of Industries using VOD Technology
Due to the versatile nature of VOD technology, many sectors are using it to streamline their operations and grow their business. A report by Wibbitz suggests that 56% of marketers are currently implementing video in their content strategy, and another 61% are planning to do it in near future. With HD video on the frontline of business and communications, VOD platforms are becoming more and more relevant.
Why should your business use a VOD App?
VOD has multiple benefits to offer to both the creators and the consumers. Here are 7 good reasons why you should build your own video on demand platform.
How to choose the best video on demand platform provider?
For building your own VOD platform, you require the services of a good video on demand platform provider. Today, the market is populated with various VOD solution providers, but it is important to choose the right one that fits your individual business needs and goes well with your content strategies.
An effective VOD solution provider must have all the latest features and technologies that are future-proof. A strong IT infrastructure coupled with a robust distribution network will help you remain relevant and scale up in the future.