SEO is the short form of search engine optimization.
SEO is the process of getting a website to the front page of a search engine.
We are all more or less familiar with search engines. Because nowadays the popular search engines are {Google, Yahoo, DuckDuckGo, Bing, Ask, Yandex,} etc.
And to be at the top of the first page of these search engines, optimizing the internal and external aspects of a website is called search engine optimization or SEO.
SEO is a way to convince search engines that this page of this website contains this information. As a result, when a visitor comes to a search engine and searches for that subject, the search engine tries to show your website at the top of the list. As a result, thousands of visitors enter your site every day from that search engine.
How many types of SEO and what are they?
First of all there are two types of SEO or Search engine optimization:
1/White Hat SEO
2/Black hat SEO
Example of White Hat SEO:
White hat SEO is the process by which a website is ranked in search engines without resorting to any illegal means. This method supports all types of search engines and there are no riks in White Hat SEO
There are two types of white hat SEO:
1/Paid SEO
2/Organic SEO
Example of Paid SEO: The SEO that Google is paid to do is called paid SEO. You have to pay Google for every click from Google visitors to your website.
Paid SEO makes it easy to get to the top of Google's first page, resulting in a lot of visitors from Google in a very short period.
Example of Organic SEO:
The SEO for which Google is not paid is called organic SEO. All you have to do is use your intellect and make some changes to your site to convince Google that your site has this information, then it is possible to bring everyone to the first page of Google.
*There are two types of organic SEO
1/Onpage SEO
2/Offpage SEO
*Example of on-page SEO: Onpage SEO (SEO) is some of the work done inside the website by which search engines can find out about the website and find the website easily.
Onpage SEO is very important in the case of SEO because if there is any mistake in any way, but the search engine will not be able to find your site. So this work has to be done very efficiently.
Here are the things to look for when selecting a website:
Domain Name Optimization
Title Optimization
Keyword Optimization/keyword research
Meta Description Optimization
Html tag H1,H2,H3 Optimization
Verify google webmaster tools
Index sitemap
No follow, Do follow
Web analytics
Content Optimization
Image Optimization
Increase website speed
*Example of off-page SEO: Offpage SEO is the process of increasing the publicity of any website. Increasing site visitors in any way other than a search engine. For example, sharing your site link on various other sites that link to your site on any other popular website. Sharing links to your site on social media is pretty much part of off-page SEO.
Offpage SEO is a huge and long term work. So if you have to do regular off-page SEO, then improvement can be noticed.
Here are the things to look for when selecting an off-page SEO:
Web 2.0
Link Building
Forum posting
Article Submission
Social Bookmarking
Review Submission
PDF Submission
Video Submission
Image Submission
Directory Submission
Guest Post
Email marketing
*Black hat SEO: Black hat SEO (SEO) is the method by which the search engine is fooled illegally and comes to the top of the first page of the search engine through various spamming.
This SEO does not support any search engine. So it is temporary. Black hat SEO (SEO) can give your site a Google plant at any time so that you will never be able to rank your site in search engines even after hundreds of attempts.
So it is better not to do black hat SEO.
Here are the things to look for when selecting Black Hat SEO:
Doorway page
Keyword Stuffing
Invisible Article
Duplicate content
Paid Backlink