Digital advertising is an advertising term that enables products and services to be transferred to all people on the internet. The great development of internet technologies has shifted advertising services to the internet base. Services and products in food, textile, automotive, entertainment and many other areas are advertised on the internet base and delivered to thousands of people. In this respect, digital advertising has a great importance both for people and brands.
1) You Can Reach More People in a Short Time
It is very important to reach the right people at the right time in advertising. It can take a long time to wait for people to walk past your billboard you advertise or to read a brochure you have distributed. Even the 20-30 second advertisements on TVs will not reach you to a large mass of people. However, you can reach the right people at the right time in advertisements on the internet. Considering that people are now moving away from televisions and spending more time on the internet, it is possible to reach more people.
2) Provides Easy Analysis
Digital advertising is no longer an alternative means of marketing for brands altogether. We now see digital advertising in full focus on marketing. One of the biggest reasons for this is that all analyzes and evaluations can be clearer and clearer. You can determine which site interacts with you more in the advertisements you give over the Internet and determine the most suitable channels. However, it is not possible to find such an opportunity in billboards, brochures or television advertisements.
3) Low Cost
Advertising costs in digital channels vary according to the content and type of the advertisement. However, whatever type of advertisement you place, it will not cost more than other types of advertising. Digital advertising has a much lower cost than advertising tools such as television and radio.
4) Allows You to Decide on the Right Customers
Not all people are equally interested in a given advertisement. In this sense, as the needs are taken into account, a certain segment of the society will be interested in your advertisement. With digital advertising, it is possible to group the people who reach your advertisement in various fields such as gender, region, education. This allows you to set targets for your customers. In this way, you can determine who is the right customer for you and arrange the ads accordingly.