Here are five books I've read that I would highly recommend in 2018.
This year, my list is not that eclectic. The popular theme was the growth of habits, ideas of high performance and changes in the environment, both in business and politics (New Power).
Over the holiday season, if you're trying to stay occupied, you can't go wrong with one of these.
1 This is Marketing: Before you learn to see Seth Godin, you can't be seen. Over the past 10 years, Seth has been one of the opinion leaders in marketing. Most Top 10's will make up his latest book (I'd imagine). When it comes to sales & marketing, I never felt I would constantly need to note the meaning of very basic but profound statements. These reminders are the main learning that is stuck in my mind when thinking about selling a new solution: What change are you trying to make? Who do you seek to change? What promise to your future customers can you make? (Tip: your pledge needs to be connected to the change in the world that you want to make.).
2. High Habits of Success by Brendon Burchard. This one was suggested to me by a bunch of my colleagues. In the past, Burchard has published many books, most notably The Manifesto of Inspiration. The tale takes a similar route to high-motivation building behaviors. The realistic implementation and design of how you can incorporate thoughts into your process is what I loved about this one. From strategic theory to simple method steps, this book has everything. Before you know it, you'll be developing PQO's (you'll have to read to understand).
3. Brand Constructing a Story by Donald Miller. From his online presence to his written type, I'm a huge fan of everything Miller wrote. While Godin offers a lot of theoretical ideas and strategies for marketing (which is valuable). Miller really enables you to convert messages into relevant promotional materials that resonate with an audience. To sharpen your message, many practical tips and acts.
4. The Checklist Manifesto: How to make Atul Gawande get things right. For most people, checklists are not exactly top of mind, but if you spend time reading this one, you can experience a new way of thinking about approaching day-to-day operations and outputs. In fact, the lessons on how to use checklists to enhance and standardize repeatable performance are revolutionary. It will change the thought processes radically.
5. New Power: How Power Works in Our Hyperconnected World And Jeremy Heimans' How To Make It Work For You. Two revolutionary thinkers take you on a 21st century whirlwind tour, showing how "new power" is changing politics, industry and culture, and learning how it works will change your life. The book circulates and explores how political trends have evolved over the past 20 years, and the effect on leadership. The real takeaway here was to realize how community leadership, empowerment, conversation, contribution and involvement dynamics are now turning on their heads.
