Thanks to advanced digitalization and robust internet connectivity, OTT channels are becoming quite popular among audiences. No wonder churches and other religious entities are also leveraging the power of OTT platforms to connect with their community. Hence, it totally makes sense to invest in faith-based OTT channels to earn business profits. Have you been planning to build a religious OTT platform? Well, that's awesome! In this article, we shall discuss 5 top things you should keep in mind while creating a platform of your own. Stay with us and keep reading.
How to start faith-based streaming services?
Have you been thinking of starting your religious streaming platform? We are here to help you. In this section, we are going to talk about some essential steps involved in the channel development process. Keep reading!
Step 1 - Be determined to proceed with your project - Avoid discouragement!
The initial step to any successful business project is strong willpower. You need to be confident about starting your religious streaming service. Launching anything requires a lot of patience. So, stress less and focus on the positive sides of your project. Think about the different ways in which your OTT channel can help your audiences to connect with their religious communities and how you can monetize your streaming services.
Step 2 - Craft a plan
It is essential to chalk out your plan of action. You need to jot down all your business objectives and goals. This helps you work on your platform development project better. Perform thorough research and understand what your competition is doing. Then try to figure out what different features you can offer to your audience to stand out of the crowd. A well-structured plan can help you move ahead in the right direction.
Step 3 - Build the right team
To build a successful platform, you must gather the right team for your project. Get experts from each domain who you think might be helpful for your platform development. Hiring multiple people for a single project role is not advisable. It is better that you choose one expert for every role to save unwanted expenditures on hiring resources.
Step 4 - Set up an adequate budget
You must allocate your budget as per your business requirements. Also, choose the right revenue model for your OTT platform that can help you gain great business profit.
5 points to consider when launching your faith-based OTT channel
Launching a religious streaming service is not a one-day task. A lot of investment goes into it. In this section, we are going to talk about 5 important aspects that you need to consider while building your platform. Let's have a look at them one by one.
Select the right religious streaming solution
There are multiple OTT platform solutions in the market. You should perform thorough research and figure out the best one that suits your business requirements. Make sure to choose a streaming solution with modern functionalities like adaptive bitrate streaming, cloud hosting, unlimited bandwidth, push notifications, and others.
Include live streaming with clock countdown feature
Whenever you create a faith video on demand platform or OTT channel, you need to incorporate the live streaming functionality in it. These days, people are always looking forward to new content. Hence, live streaming can prove to be a vital medium for delivering a seamless streaming experience to your audience.
You can include a countdown clock to this function so that viewers know that they are in the correct place and streaming will start in some time. This will also help them get rid of any doubt regarding the technical glitch in your platform.
Leverage on-demand religious videos
On-demand content can be a total game-changer for your business. It is one of the best ways you can make your viewers feel connected with their community. Whether it's a temple, mosque, or church streaming platform, it is essential to offer a video content library to the viewers. It allows them to watch their favorite videos whenever and wherever they want. Moreover, on-demand videos are one of the best ways of offering customized services to your audience.
Focus on email subscriptions
As an OTT streaming business, you must focus on expanding your viewer base. And one of the best ways to do that is to make more and more viewers subscribe to your platform. With email subscriptions, you can keep informing your audience about the latest content on your platform.
This, in turn, will make your audience think that you care about their preferences and ultimately lead to your platform's popularity. When viewers are satisfied with your service, they tend to recommend it to other people as well.
Choose the right religious streaming device
Last but not the least, selecting the right streaming device for your OTT channel is also an important aspect that you need to consider. These days connected TV devices, Chromecast, Fire TV, and Apple TV are quite popular in the market. We recommend you build an OTT channel that is compatible with all types of devices such as mobile phones, desktops, tablets, and others. In fact, make sure that your platform runs well on mobiles as they are one of the quickest mediums of content consumption. Viewers often prefer watching videos on their mobile devices.
Conclusion
We hope our article helped you understand the main ideas revolving around the development of a religious OTT platform.
Well, building faith-based OTT channels from scratch can prove to be a tiring process. But an efficient religious streaming solution can help you create your channel in no time and that too, with all the modern functionalities. Choose a solution that supports high-quality video streaming, end-to-end encryption, and other important features.
Now, wait no more! Kickstart your OTT channel development process today. We wish you good luck in all your endeavors.