Nine ways to promote online

I have been in this for a long time, the more I learn the less I know, I come to the conclusion again that the best advertising is advertising on television, but it is too expensive. As far as radio is concerned, I don't think it has made sense for a long time, however, with the advent of the Internet, alternatives appear, which really make sense, and this is only one part of the possibilities ....

No matter what you do and in any field you try to develop your private business, you will hardly be able to escape from online advertising.

For the successful development of any small business, nowadays it is important to use online promotion. How to advertise on the Internet, we reveal in the text. No matter what you do and in any field you try to develop your private business, you will hardly be able to escape from online advertising.

And why would you, if we are honest. The Internet provides many opportunities for quality promotion of your business, mostly without any or at little cost. Presence on the Internet as such is very important if you want to develop your business. But about that some other time.

Now we are talking specifically about online promotion and how it can improve your business. What is online promotion, how does it differ from classic advertising and what are the best ways for online promotion - we will reveal all this to you in the following lines.

What television commercials are, it is an online promotion for the internet. In other words, by this term we mean all types of internet advertising or advertisements that should draw attention first to your website (or page on social networks), and then to your company.

As the Internet has evolved, so has online advertising, so today it is one of the main ways of advertising. Moreover, in the past year, online advertising has made a profit of as much as 31 billion dollars.

Best of all, internet advertising is constantly evolving and there are places for everyone on the Internet, it is only important that you find a place among the domains.

However, that does not mean that you should hire the first graphic designer who will design a classic poster for your ad. The Internet works in far more subtle ways than the commercials we know. Thus, online advertising today includes the sharing of content and promotion of the same, which may include images, photos, texts, etc.

Social networks are especially popular, and every online promotion mostly starts with them, and the first among equals is certainly Facebook. However, with the growing popularity of other networks, the field of online advertising is moving to other sites, so currently the most popular is paid instagram advertising.

But let's go in order. Here is an overview of 9 effective ways for a successful online promotion.

Display ads or banners

How else will we respect order than by starting with the pioneers of online promotion. Display ads or banners are the first option to appear in online advertising. They involve classic ads (usually in the form of banners) that appear on various websites.

You know, these are the sections on sites that we usually skip while browsing the desired site. It sounds cruel, but this form is somewhat outdated, because our eye is mostly used to ignoring these banners, no matter how interesting the content was.

However, the fact that display ads still exist tells us that this type of online promotion is not to be thrown away, especially with the new updates of the Google algorithm.

Namely, display ads are based on previous user searches, so chances are that your ad will find exactly those users who are your target group. A full hit, isn't it?

It will be, when you manage to attract the attention of users.

Fortunately, display ads today offer other options, in addition to classic banners, that can be more effective in attracting the attention of potential consumers. The most popular are the so-called floating banners - banners with an image or text that appear on the screen and cover the content of the site.

Wallpaper ads work in a similar way, which, unlike floating banners, cover the entire screen, usually only on the home page of a website.

There are also well-known pop-up ads that, unlike all previous options, take the user to a completely new window / tab where they display the entire and complete ad.

Display ads are quite affordable and that is why they are still popular. You can place your ad in agreement directly with the site owner or with a marketing agency. In the latter case, the search engine makes sure that your ad is seen by users whose previous searches are related to what you offer.

Promotion on social networks

Perhaps the most popular mechanism for online promotion nowadays are social networks. And really, if you want users to notice you, you have to be active on social networks, because they are part of our everyday life.

You can place your ads on social networks again in the form of display ads, ie. banners, but some also offer the ability to post a shorter video. However, some networks, such as Instagram and Facebook, also offer the option to use your posts as ads by promoting your content.

If you are wondering what social networks offer you other than classic display ads, consider this.

Most social networks, especially Facebook, have access to a wealth of information about their users. This means that social networks can shape your target group based on that data, ie. they can target your ads to people the algorithm expects will be interesting or helpful.

There are two types of online promotion, ie. ads on social networks. These are organic and paid promotion.

Organic promotion is, it can be said, a modern fairy tale. It means that your content will be seen by people who are interested in it and who will provide you with feedback, based on which your target group will expand.

You don't pay anything for it, but it depends on how your site is ranked on social networks, this kind of online promotion will not be of much help to you at first.

For a small business that is just beginning to develop, a better option is paid advertising on social networks. True, you have to pay for them, but those amounts are not particularly high. What you get is a wide online promotion that connects you to the right group of users.

Video ads

We have already mentioned that social networks offer the option to hang a shorter video as a way for online promotion. However, what does this video have to offer that does not have a classic banner or Facebook post?

When you create a video, you are closer to the world of TV commercials, because you can play more on the feelings of the audience. You directly command the tone of the advertisement, which gives you the opportunity to impose authority - and thus express your expertise in a particular field of business.

Visual online promotion is best achieved through video, because it better attracts and holds the attention of users who can only glance over static images. Even if you manage to come up with a quality story, online promotion is your toy.

The natural habitat of video ads should be sought first on Youtube, which is the most popular site for watching videos in the world. And in this case, you have two options: to place a standalone video ad or to attach it to the beginning (or a certain part) of an already existing video clip.

This second type is also known as Pre-Roll ads and they are one of the safest ways to reach your audience today. Why? Because there is no way to avoid you.

Newer Youtube algorithms do not allow their users to skip a promotional video, especially when it is short-lived. Even if you place a slightly longer ad, the skip option does not appear in the first few seconds, so you still have the opportunity to grab the attention of potential customers.

SEO online promotion

Few internet experts will tell you the story of online promotion by content optimization known as SEO. However, with ads and online promotion, things are a little different.

So, in this case, it doesn't matter how high your page ranks, it is important to optimize the ads that will appear on search engines such as Google, for example.

When creating your ad for online promotion, you need to focus on specific keywords just like when creating content for your website. Text is what you need to focus on because search engines only show ads as text at the top of each search, at least for now.

This type of advertising may seem dry and seem to give you little chance of being noticed, but you would be surprised how many people actually read those standalone ads. The secret lies in the trust that Google enjoys with its users. They believe that the choice offered to them is really the best and that is why they follow it carefully.

At the same time, Google will never suffer from too many ads, so it's always easier to track fewer ads.

This means that it will be a little harder for you to enter such a narrow choice, but not unattainable. Google also offers paid ads, so this is an option in addition to the standard optimization to help your ad find itself among the best.

There are two types of ads like this: those that pay per click (PPC or Pay Per Click) and those that pay per thousand views (CPM Cost Per Thousand). PPC ads are only charged when someone clicks on your ad, while CPM ads are charged a fixed fee for every 1000 views.

Native ads or online promotion on blogs

When you hear the words native advertising the first thing you need to think about are (sponsored) ads at the end of blog posts. They are usually realized textually in just a few sentences, and direct users to a link to your website.

In addition to them, there may be classic banner ads and successfully camouflaged in the content of the blog. For example, if a post talks about effective massagers, your advertisement for massagers (if you, hypothetically, sell massagers) could be found as an illustration of the text.

If you have a blog yourself, it's an effective way to get new contacts that you can get in touch with and that you can add to the target audience to which you can send your ad.