Recently, the term digital marketing, internet advertising, social media marketing has been mentioned more and more, and you have probably heard about new professions related to marketing, which refer to the mentioned terms. In this article I will explain what digital marketing is and why it is important. In general, digital marketing can be characterized as the promotion or sale of products or services over the Internet. It includes various marketing channels like search engines, social networks, email marketing, etc., to reach the desired audience. Digital marketing is on the rise and surpasses traditional ways of advertising, and companies are increasingly turning to this way of promotion. The reason for this is the increasing use of the Internet via computers and mobile phones. The internet has become an indispensable part of our lives, whether we want to find out something, watch videos, make a purchase. With the help of digital marketing you can reach people interested in you producing the service, establish communication with them. The ways to do this are different, we will list the most important ones. web site The website can be presented as a base for all further promotions and is often associated with other ways of advertising. The main role of the website is to display your offer. seo optimization if you want your website to be visible in search, or if you want your site to be displayed first on Google, you need to edit the site with the help of certain keywords. SEO specialists within your website display these words in product names or within texts on the site. content marketing Content marketing, as the name suggests, deals with this content. The content can be in the form of text, photos, etc. In companies, there are often people who deal exclusively with this content. social media marketing social media marketing includes advertising on social networks such as facebook, instagram, etc. Materials from websites are often used for promotion. These promotions refer to the creation of paid campaigns. Given that nowadays a huge number of people use social networks, this type of promotion is very popular and cost effective. google ads A large part of marketing is paid promotion on the search engine, and the most popular is google, it offers the possibility of paid advertising within the search engine itself, but also ads that appear on other websites. email marketing Email marketing, which is basically sending promotional messages via email. This is very useful because in this way you can create a database of users who are interested in your product. Learning digital marketing is a rarity in schools is mainly based on courses and training. There are a large number of online recordings and training on this topic, if you want to make a career in this field, I suggest you take a course that may be very profitable in the future.