In my new article, I will talk about what messaging applications, which are very busy on the agenda and become the main subject in many channels, including the main news bulletins, have brought us and brought them from us.
Our lives have changed considerably after the introduction of mobile phones into our lives. In the early years of mobile phone usage, which is one of the blessings of technology, the short message service, which is known as its known name (SMS), has become a very frequently used service. Its use has become such that; We have included many functions such as humorous messages, characters with which we can express ourselves with punctuation marks into our lives. After SMS, advanced messaging services and operator systems that allow long correspondence characters with the transformation of mobile phones into smart phones offered both a great comfort for users and an enjoyable use that everyone could express themselves comfortably. While the short message service became the main service product offered by operators with phone calls, instantly messaging applications that provide streaming over data began to enter our lives.
SAFETY AND SPEED ENABLED THE USE OF MESSAGING SERVICES
Different alternatives started to emerge due to the fact that the short message service used on phones became cumbersome in the following years and operators could not develop this service effectively. The most powerful of these alternatives was Blackberry, which provides secure e-mail use and data use, highlighted this security system in phone calls, and uses its own private data centers. The service, which became a shining star with its messaging service called BBM, has suddenly become a very popular messaging service. BBM, which did not have any competitors at the time of its emergence, has become an indispensable part of Blackberry devices, and has become a major factor in the use of this brand. Although the throne of BBM seems very solid, with the emergence of Apple's iOS operating system and the open source Android operating system led by Google, it changed the balances in an instant.
THE EMERGENCE OF NEW MESSAGING SERVICES
BBM, whose throne seems to be very solid and has a considerable global user base, has become very weak on the user side, with the weakening of the Blackberry OS operating system and great losses against iOS and Android operating systems. The fact that the iOS operating system integrated with a strong encryption and security system such as BBM, offering the iMessage messaging service to its users and adding advanced features left the BBM service in a very difficult situation and with the decrease of Blackberry users, the interest in the service dropped considerably. Although the Canadian company tried to overcome this situation by opening the use of the BBM service to iOS and Android operating system users, unfortunately the train had already run.
PREFERRED MAJORITY MESSAGING INSTEAD OF SECURE MESSAGING
The concept of security, which is the main theme in the use of BBM, was protected by iMessage on the iOS side, but did not come to the fore in the Android world. With iMessage being limited to devices in the iOS operating system and BBM almost completely eliminated, different messaging applications came to the fore. Although these applications offer quite fun features, they also entered into a wild competition with each other. Operators could not respond to the fact that smart phones have become extremely advanced and force the use of computers, and in the age of data usage, operators could not focus on the development of a different service other than calling, namely a service such as text message. This situation made messaging applications indispensable, with the rate of Android usage reaching 87%.
COMPETITION, PURCHASES AND SERVICE VARIETY
Leadership rankings of messaging apps varied by region and country, but proliferated and focused on specific applications. Applications such as WeChat, WhatsApp, Telegram, Line, Viber have been the most used applications, although they have different numbers of users in different locations. In 2014, Facebook purchased WhatsApp, one of the most used messaging applications with approximately 450 million users in the world, for 19 Billion Dollars. The main goal of Facebook CEO, who informed that WhatsApp will remain autonomous, just like Instagram, the popular social media application that he had bought for 1 Billion Dollars before, was divided into two. The first is to strengthen the system owned by WhatsApp by integrating it into the messaging part of Facebook and Instagram and to enable it to speak the same language in the following years (currently Facebook Messenger, Instagram Messaging and Whatsapp are completely integrated), and the second is, of course, user data.
MESSAGING APPLICATIONS ARE NOT PAID, SO WHERE DOES THE REVENUE COME FROM?
In fact, we may think that there is an open question. The popular messaging service of the time, BBM, was integrated into the Blackberry system and users paid a monthly fee for this system. In return, he could use a fast and secure messaging software. Apple, on the other hand, made the iMessage integrated into the iOS operating system open only to Apple users and offered it as a service to Apple-branded model owners who had purchased hardware. So what was the revenue model of messaging apps such as WeChat, WhatsApp, Telegram, Line, Viber. To put it, where did this mill's water come from? Here is the most curious subject, in fact, it contains the answer clearly, but this answer was an answer that users did not want to remember, even wanted to forget. There is a classic saying, "If you do not pay for a product, you are the product". If we think that data is the most important phenomenon in the world today and we think of messaging applications as a platform where we can share our data very comfortably, it means that everything comes to light.
EVERY APPLICATION HAS A MESSAGING APPLICATION IN ITS OWN
Apart from the popular messaging applications mentioned, every social media application we use frequently can actually be called a messaging application where data traffic is provided. Facebook Messenger, Snapchat, Skype, and even YouTube have messaging apps inside and of course all these apps collect data.
WHAT DOES WHATSAPP'S LAST MOVE TO THE AGENDA MEAN?
In fact, Whatsapp forms the basis of the messaging application of a group that has a very large user base such as Facebook and Instagram. In a period when the protection of personal data in Europe, America and other countries of the world is prominent, we can say that Whatsapp wanted to secure itself against different possibilities that may happen to him in the coming days. Assuming that all institutions in the world, such as the KVKK, which is a defender of these rights in our country, are watching this situation carefully, we can say that it is quite natural for the Facebook group to make such a move when we add the responsibility to the competition authority.
WHAT WILL BE OUR DECISION WHAT MATTERS
In fact, there is a very clear issue, that the application we use can access our data. Regardless of the origin of this application, you will have access to our information. Although it is said that it is very secure, we can never know that even though there are statements that they cannot read due to security algorithms. It is obvious that countries have a desire to stand out in data ownership. At a point where data is so important; China's WeChat, Japan's Line and Viber, Russians' Telegram, America's Whatsapp, and Turkey's Bip. We can choose one of them when using messaging apps. However, it should not be forgotten that “no data can be 100% guaranteed to be kept confidential”.
HOW SHOULD WE TAKE PRECAUTION?
Considering we are certain that we will not return to the costly world of text messaging or advanced text messaging, we will definitely use a messaging app. However, there is an important point that we do not only decide on the messaging application we will use. It is certain that we will use the messaging application that is used extensively by the social environment and society we are in. For example; You made a decision and said that I will now use this messaging application. However, if this application is not accepted in your environment and in the social environment you are in, you will bid farewell to this application within a maximum of one month and start using the accepted application again. I can easily say that this situation is the reality itself. For this reason, you should use the messaging application as a tool and continue to use it with the awareness that the information and content you share here can always be accessible by someone. Whether it's social media apps or messaging apps, the data you share will surely come across with good or bad faith. This encounter may be an innocent advertisement or a different theme. If you always use social media and messaging applications with this awareness, you will be safe against what you may encounter. No matter what speaks today or tomorrow, social media and messaging applications will continue to be used and we will all use these programs, albeit different applications. But what information and what kind of information we share will always be in our hands.
For you, our valuable readers, I wanted to clarify an issue that has occupied the agenda in the last days and stands in the middle of our lives and, on this occasion, I wanted to convey my views on this subject in the light of some important information. I wish you all healthy days and well-being filled with social media to come together in my new article that I will write specially for you.
Fascinating insight about Messaging Apps.
I also like to add video conferencing software like Zoom, Microsoft Teams, Skype, and Google Hangouts Meet.
Although they are entirely different, they also still serves a purpose.
Consumers must look into this as well.