How Can Local SEO Help You Scale Up Your Local Sales?
Local SEO or Search Engine Optimization is one of the best ways to rank your brand’s website higher than that of your potential competitors. Most brands these days use SEO to rank higher and get more qualified leads and traffic for their website. The demand for the best local SEO services is increasing every day as every business wants to rank first.
So, you are here to learn how to increase your local sales and drive more leads without ads. You have landed at the right place as we will be guiding you on how local SEO can change the game.
How can Local SEO help you grow your business?
Local SEO or also popularly known as map SEO or search engine optimization, has helped the majority of small and medium-sized businesses grow their business and drive sales for their brand.
Map or Local SEO helps you target customers in your local area and helps you take your brand forward on the Google SERPs or Search engine result pages. Let us take, for example, if you have a bakery, then the majority of your customers might search “ Cake shop near me” or “Bakery near me,” and if your business appears at the top of the search result, then you have a great chance to improve your sales.
The Rise of Local Businesses
A few years back, when GMP or Google My Business page was not present, it was quite difficult or challenging for local businesses to improve their rankings. Moreover, only national brands had the opportunity to appear at the top of the local search results. Today, even small-scale startups compete with large MNCs or Multi-National corporations if they can do local SEO properly. One of the best parts of local SEO is it is quite cheaper when compared to running ads to improve your reach or build brand awareness for your business.
Here are some of the best benefits of local SEO
1: Get More Traffic
Traffic plays a crucial role in improving sales and returns on investment through an online store. According to recent research, 46% of total Google searches are made on Google, which means having better rankings on Google can directly make a positive impact on your overall business. Additionally, targeting local people will also improve traffic to your website, which will gradually affect your sales.
2: Better Conversions
According to a recent research report, 30% approx local searches result in sales; therefore, you have higher chances of selling your products which will have a positive impact on your small-scale business. Well, one of the key reasons why customers love to shop from local businesses is they feel safe rather than ordering from a company that is far away from their region.
3: Lower Advertising Costs
The reason behind a successful local business is the local audience, and to drive their engagement, it is essential to focus on advertising costs like TV ads, hoardings, pamphlets, and huge banners. On the other hand, if done, the right local SEO can help you save 80% of the cost you spend on traditional advertising.