Today, I'm going to share with you some insights about branding and advertising.
If you've got a small or micro business, you dare not blindly emulate or copy what really big companies are doing with their branding and advertising - except you want to go broke......
......and become "What Happened To You."
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As a small business owner faced with bigger, better financed competitors, you've got to be different if you want to win the business war or steal market share!
You've got to do what the giant cannot do.
You've got to narrow your focus.👀
And you do that by identifying a niche that's not being covered well by others and the big dogs, and appoint yourself king of it.
Narrowing your focus will help you counter commoditization.......
......and give profound competitive advantage.
Never underestimate the power of NICHE-ing.🔚
@jjdowie
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