Cryptocurrency sportsbook platform Sportsbet.io has signed a 3 year deal with English football club Arsenal FC, according to a press release published on September 21.
Sportsbet.io and Arsenal will collaborate to create “exclusive experiences” for fans globally
The partnership will focus on new content for fans, with an emphasis on women's’ football
Benefits for users include free bets, merchandise giveaways, training ground visits, and home game pitch-side access, among other things
Additionally, Arsenal will deliver football clinics for the U19 women’s team in Estonia, where Sportsbet is located
Tim Heath, the founder of Sportsbet's parent company Coingaming Group, said that this would be the beginning of a larger push into crypto gaming adoption