neuro marketing
It would not be wrong to say that "Neuromarketing" is the future of
marketing. In the current era, international companies do not do anything
based on assumptions, but before launching each product, a comprehensive
research is done on how to effectively market their products to the
customers. If you observe, you will know how international companies play
with the minds of consumers. A few years ago people were not so much
"brand fever". Be it youngsters or professionals today everyone needs
branded products. Not branded, not standard, it's the formula that's been
drilled into our brains. Brands are presented as Status Symbols
According to Nobel laureate Francis Kirk, human feelings, thoughts and
actions, even self-consciousness, are simply the product of neural activity in
the brain. Marketers believe that neurobiology can eliminate uncertainty. It
can also help in understanding consumer behavior. Neuromarketing,
sometimes known as "consumer science", makes it easier to study the mind
and behavior of consumers. You can also make a decision to buy a product
with more confidence. "Neuromarketing" has gained a lot of momentum in
.the last five years, from which its importance can be estimated
An experiment was conducted to see the effects of neuromarketing in which
20 people were given a drink. Each participant in the experiment was given a
glass of drink followed by an appropriately sweetened biscuit to neutralize
the aftertaste to some extent. After some time, all the participants were given
the drink again and asked which of the two drinks they liked better. 90% said
the first drink was better when in fact both drinks were the same
The only difference was that the first glass of the drink was colder than the
second, and no one had eaten the biscuit before the drink. This was a form of
neuromarketing in which the participants did not know they were drinking the
same drink when they were told they were two different drinks
After the experiment, the participants were asked which was the drink that
was served first, then they were told the name of the company, while the
name of another company in the market was told about the second drink. As
people liked the earlier drink, its reputation grew positively
Neuromarketing is not only used to increase the sales of the product but also
to assess the consumer's behavior, feelings towards the product and the
importance of the product in their life by using 'neuromarketing' before
launching the product. is calculated and then the price of the product is
determined keeping this in mind
Neuromarketers" use people's feelings to improve the sale of the product."
Sometimes the name of the country is used, sometimes different names are
written on the bottle of the drink to attract the consumers. Sometimes car
"companies try to play with your mind by using phrases like "your own car
Marketers' interest in "neuromarketing" began after 2000, when business
school researchers demonstrated that advertising, branding and other
marketing tactics can have measurable effects on the brain. In 2004, Emory
University researchers used two international beverage companies as
subjects in an fMRI machine Before the MRI, some people were given both drinks
and their brain activity and readings were examined. To their surprise,
they found that the part of the participants' brains that activates when they
are happy and satisfied was activated. This proved that brands have an impact on
people's lives Today's leading clothing brands were nothing but textile companies a
few years ago. whose clothes were available in every market. Then these same
textile companies used "neuro-marketing" to make people believe that a suit
bought from a nice and air-conditioned store is better than a suit bought from
a normal market, even though the same company's clothes have been selling
them for decades. They have been sold in the markets. Consumers
unconsciously fall victim to the "neuro-marketing" of these brands, which
harms the consumers, not the multinationals.
