Roadmap to Grow Your Restaurant Business Online with Swiggy Clone

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Avatar for jesonwood
2 years ago

Meal ordering and delivery is a million-dollar industry. However, there are various things that you need to be sure of, especially when it comes to dealing with a million-dollar industry. You need to check the latest innovation, mobility solutions, and other ways that help you meet the growing demand.

An online meal delivery app like Swiggy has robust growth and huge profit. During new year's eve, Swiggy crossed around 2 million orders, while it's expected to grow higher in the future. 

https://twitter.com/swiggy_in/status/1476922250980855810

The food delivery platform has broken its previous year's record. The delivery platform has reached around 9,049 orders per minute. The meal delivery giant, Swiggy has successfully locked an intense battle with other delivery players in the market. More than 130K users were active on Swiggy on Dec 31, almost 2X the capacity of Eden Gardens. 

https://twitter.com/swiggy_in/status/1476940219752484866

If you are looking to develop an app like Swiggy for expanding your business, then it becomes vital for you to understand how Swiggy operates? Business and revenue model, and more. But before exploring how Swiggy works, peep into the business strategy and success story of Swiggy. 

Peeing Into Swiggy Business Strategy

Founded in 2014, Swiggy is one of the largest food ordering and delivery solutions. Based in Bangalore, Swiggy successfully provides its service in more than 500 cities. The food delivery company is talking about investing in Rapido as part of a larger financing round for the bike taxi startup. Investment deal helps Swiggy to improve its last-mile delivery capabilities. 

In 2021, food lovers ordered 115 biryanis per minute using Swiggy. In 2020 the number was around 90 biryani orders per minute. Swiggy has made it easier for food lovers to order and get their hot and fresh meals delivered within 30 minutes. 

For all customers, what is greater than having their favorite food delivered from a nearby restaurant. However, in this fast-paced world, where most customers prefer to order online. Brands need to focus on providing quick access to customers to mouth-watering cushions and an app like Swiggy made it possible for you to go for the same concept. 

The amazingly designed solution makes it easier for you to provide personalized service to customers on their demand. It helps customers to track the real-time status of their order, schedule the order, and much more. If you're looking to portrait feature-rich delivery solutions for your business then dive deep into Swiggy's business model and know how the delivery company makes money. 

Business Model of Online Delivery Business: Check How Swiggy Works?

The hyperlocal business operations of Swiggy help the delivery giant to provide improved services to end-users. The platform fills the ordering and delivery gap between restaurants and customers. 

It utilizes advanced technology as a single point of contact. Easy-to-use apps similar to swiggy enable food lovers to order their favorite food from nearby eateries and get it delivered at their doorsteps. However, customers get the opportunity to choose from a wide variety of options available on the digital platform. 

Swiggy owns its delivery partners who help the company to deliver hot meals from restaurants to customers' doorsteps within 30 minutes. The dual partnership model of Swiggy helps restaurants to get more orders from customers, once customers place the order they prepare the meal and deliver it to delivery drivers. 

Restaurants can save effort and costs as they don't have to own their own fleet source. Let's understand the process in-depth right here:

Search

Once completing the registration and sign process, customers can search for their favorite dishes. They can get all details like pricing, ingredients added, and more. 

Order

After finding mouth-watering dishes on the platform, customers can choose to complete the process. To complete the sales, they can choose to enter the delivery address, they can even save the address to use for the further ordering process. They can also enjoy different discounts offered by the delivery platform.

Process

Once customers complete the ordering process, the restaurant receives the order, they can choose to accept or reject the order as per food and source availability. Eateries accept the request and start preparing the food. 

Delivery

Eateries after preparing food, request the delivery provider, they accept the request and deliver hot meals to customers' locations. Customers can track delivery providers to know their real-time location, they can even get ETA right through the feature-rich solution. 

Swiggy is continuously improving its business services. With restaurants operating under severe curbs, the aggregators like Swiggy are reworking their business model and trying to maximize their profitability. Discounts have derived up by around NSE 0.15 % amid a surge in food deliveries demands across states. 

Swiggy Performance During Pandemic and its Future

Swiggy has partnered with TVs to deploy electric scooters for fast delivery. The move has been taken by the food ordering and delivery platform with the aim to explore the possibilities of developing new requirement-specific products. 

Food delivery platform Swiggy has provided additional benefits to 150,000 delivery partners, these benefits include:

Paid time off 

Insurance & hospitalization cover.

Leading food delivery brand Swiggy has evolved its business model to meet the growing demand and changing customer preferences efficiently during COVID-19. The delivery app Swiggy is focusing more on developing trust and reassurance contextually for the category. It has ramped up the grocery supply during lockdowns. 

Swiggy also offered the contactless delivery option to customers. The introduction of this feature helped to avoid the spread of COVID-19. When customers choose this option, the delivery partners deliver the food outside the customer's location. Customers get the notification of delivery, it ensures that orders are delivered efficiently. 

Ending Note

Swiggy became the leading meal ordering and delivery company, it has changed the whole landscape of how people order and get their meals delivered at their preferred location. The innovation business and revenue model has made food lovers' life tastier and easier than ever before. 

Looking to the success of Swiggy, many restaurants are choosing to develop advanced solutions. Thus the meal delivery app development has experienced significant growth in recent years. If you have a stunning idea for app development like JustEat or any other to help you mark a great presence in the market, then it's the right time to start your success journey. 

With advanced features like live tracking, contactless delivery, and more, an app like Swiggy helps you manage and operate business systematically. It helps you take a huge chunk in the food-tech market by providing excellent delivery services to customers' demands. 


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