Corporate event planning isn’t just one job, there are several career paths to choose from when you have the right skills, knowledge, and determination to do it. Some of the marketing and event planning focuses on core ‘corporate events’ like seminars, conferences, trade shows, and appreciation events. Whereas, other less event-related jobs take care of communications, training, and the corporate foundation. Each of these is interesting and has a broader scope to grow and develop personally. If we look at corporate event planning a bit traditionally, there were specific administrative assistants responsible for setting up luncheons, handling logistics, managing travel, and accommodation, etc.
Similarly, there are six main categories in the entire corporate event management systems for which you can train to become an expert.
Meeting Management expert
Train to become a corporate event planner specifically for meeting management if you want to stay 100% of your time at corporate events. These professionals contract with outside vendors or service providers to manage lodging, food & beverage, transportation, and other important aspects to make an event successful. Some of the common job titles that also drive expense management decisions include Meeting Planner, Travel Coordinator and Meeting Assistant.
Office or Administrative support
The administrative professionals handle event responsibilities, plan and execute client-specific meetings. At times, they may also track other vendors and deal with things like budget too. This administrative support needs to have strong and exceptional organizational skills. Some of the common jobs that you may get as an office support personnel include being an Administrative Assistant, Executive Assistant, and Senior Administrative Assistant.
Sales and market-driven professionals
For marketers, it is important to get a better return on investments even if it's just a smaller meeting. So whether you're in a sales or marketing-driven department or not, there is nothing you can gain if the event gathers effective results and meets your expenses. Face-to-face meetings or activities are said to be recognized better which is why people like Marketing Coordinator, Meeting/Event Manager, Marketing Specialist, Product Specialist work hard enough to increase clients in seminars, conferences, appreciation events etc.
Communications
The communications people have the responsibility for the brand management of the corporate event. The communication on a whole focuses on internal communications, advertising, community relations, business communication, sponsorships, relations, etc. thus, the important job titles include Communications Specialist, Advertising Coordinator, Promotions Assistant, and Public Relations, Specialist.
Education and Training specialists
This is more like a Human Resource Department. They’re responsible for planning and executing corporate educational meetings, programs, and events. Thus, you can also train to become a corporate event planner who handles corporate training programs for new employees, annual employee training, etc. So, depending on the event people hire, Training Assistant, Training Specialist, Corporate Trainer, or Training Manager.
Corporate Foundation
A corporate foundation's jobs are one of the best parts of being a corporate event planner. Although it is a more overlooked area, it allows you to represent the business. You can work closely with a non-profit and community to do the entire planning. Thus, the specialist job titles you get include being a Foundation Specialist, Program Manager, or Foundation Assistant.
If you too want to enter the world of corporate event management, there is no better way than to join IceHub - the best event management association where you can train to become a corporate event planner while working with industry specialists. Visit IceHub to know more.
Source URL: https://ice-hub.biz/ice-academy/