A few months from now, you may be witnessing in-person events. As a result, people will be restoring courage to get into the crowd and talk about their business. Therefore, it becomes essential for a corporate like you to regain the expertise in hosting an offline event in such a case. The essence of good and creative corporate event planning lies in picking the right corporate event theme that not only enhances the experience of the attendees but also delivers your messages to them. Here are a few tips that might help you to choose an effective theme.
Create event goals
Before you step into planning and digging into the options, ensure that you create and review the goals for the event. To set these goals correctly, there are a few questions you need to answer, for instance;
Why are you organizing the event?
What are attendees invited?
What are the key takeaways you want your attendees to leave the event with?
What are the KPIs?
How will you measure success?
No matter what the goal of your event is, a fundraiser, annual conference or anything else, events should be measurable. To make them measurable, you need to decide the KPIs. a few examples are: Cost to revenue ratio.
The number of qualified leads acquired.
The total number of event check-ins compared to registrations.
Social media posts, likes, and shares.
The number of repeat attendees.
The Nature of the Event
The nature of your event is another essential aspect. Whether it is a formal fundraiser or gala dinner, the event should be retreating. It is important that you keep all the goals in mind. Your goals might be as simple as rewarding the employees or as grand as launching a new product. All of these things need to be considered well while you choose the theme.
Know your audience
The attendees are the most important part of the event. So, ask a few essential questions about them;
Are your investors or donors coming to attend the event?
How many attendees can you accommodate as pet COVID policies?
Will attendees come with their families?
What is the broadest age range of the attendees?
It is essential that your audience enjoys the event. If you’ve conducted an event in the past, review the feedback, look at the event management news from around, suggestions, and other surveys to determine how you can improve this time.
Find inspiration
Getting inspiration from other events and organizations can help you to create your own creative corporate event planning. Find out what is trending, how attendees are responding to events. Learn from other’s mistakes and improve where you’ve lacked the previous time.
Make a tagline
Make an event tagline that matches well to your corporate event theme. Also, a good tagline helps you to pick a good theme and generate a unique hashtag that distinguishes you on social media channels. Here is how you can create an attractive tagline:
Step 1: Start by thinking about what makes your event worth attending.
Step 2: Brainstorm ideas and words that match your theme.
Step 3: Use some inspiration from around the world.
Step 4: Test your tagline by asking sales and marketing people.
Step 5: You can use feedback to create unique and eye-catching taglines.
Choosing the right creative corporate event planning might be stressful, which is why it is ideal to hire a professional event associate. Icehub, UK’s finest event management association that not only gets the latest event management news to you but also provides exceptional event planning services. What are you waiting for? Visit the official website to know more.
Source URL: https://ice-hub.biz/