Corporate planners are an essential part of making an event successful. But have you ever thought about what are the post-event tasks or activities that add extra influence on your audience? If not, it is time that you learn about the four key things corporate event planners usually fail to do after an event gets over. But to fix things in the first place, you need to understand what you actually do after the event is successfully finished. Question this to yourself:
1. Do you take a deep sigh of relief and move on planning for the next event?
2.Go back to the marketing team and start working on other projects?
3 . Analyze the event's success and collect useful insights and try to extend its life cycle?
Without putting in much thought, if you select the first two options, then you need to know that this is why most of the event planners and organizers setback from making an event a true success. Post-event job is one of the key factors to contribute to making a brand name bigger. In the current times, when everything is about 'being digital,' thus, failing to build a digital community, survey event attendees and re purpose content, you're making a mistake just like many other event organizers.
Here is a checklist of all the things that you must do when a corporate event gets over. Through these activities, the readers and the attendees would stay keen to know the after-effects of the event and what is upcoming.
Create a community
An event is truly a success when you are able to keep people together even after the hip and happening is over. Constructing and retaining a community is hard, but there are several tools that empower them to organize virtual networking or conduct short face-to-face events.
LinkedIn groups
LinkedIn groups are for professionals, and event organizers can take great advantage of keeping the B2B event attendees engaged. Be an active, participating member who is interested in talking about topics that will draw people to you and your events. This way, you can promote the event effectively.
Facebook Groups
Facebook is another great way to enter into your attendees' social network. Facebook is unique and provides strong privacy settings for separate group and personal activities. Also, the organizers get a lot of flexibility in sharing information and multimedia content.
Forums
If you have a bigger budget, then building a custom forum is a great way to create and retain a robust online networking community.
Sessions into video content
While conducting the event, it is great to make its video content available on the company website, YouTube, and other video sharing platforms. Shorter and searchable content can be posted on Facebook and Instagram to get traffic directly. Well, if you have a larger virtual audience, using Livestream, Facebook Live Video, or Periscope. The organizers can also use Instagram Stories, Snapchat and Facebook to post behind the scenes to engage the audience better.
Presentations Into Post-Event Content
Creating blogs that are added with valuable content that can answer attendees' questions is nothing less than a gem. Sharing information on an event blog is a fantastic way to increase organic reach as the attendees and followers get a platform to share and contribute impressive moments from the event. Moreover, it provides a great platform for attendees who missed it to get all the valuable content under one space. Publishing the event blogs on third-party platforms like Medium and LinkedIn Pulse is another simple way to gain new readers.
Post-Event Debrief
Post-event debriefing is similar to getting feedback on the event from the attendees and other stakeholders. Surveying is a great method to uncover ideas for improving future experiences of the delegates and measure the relative success of the event.
The final step of after-event activities includes considering the overlooked aspects of corporate event planning. Along with that, post-event marketing can heavily contribute to extending an event's lifecycle by creating nostalgic moments for the attendees and hyping them already for the next big event. However, as a corporate, you may not be efficient and effective in doing everything, which is when an expert corporate event planner like IceHub comes in. IceHub is an event planners association based in the UK that has helped many businesses and corporations get better at events. Contact to know more about event planning and beyond.
Source URL : https://ice-hub.biz/ice-events/