Different Between SEO Tactical & Strategic

3 29
Avatar for home
Written by
4 years ago

When you talk about search engine optimization today, you are operating on two levels that work together.

  1. Strategic search engine optimization

  2. Tactical search engine optimization

 

At the tactical level, measures of content optimization, technical optimization for crawling and indexing control, duplicate content avoidance and snippet optimization are carried out.

 

On a strategic level, a digital entity is to be created for Google in the form of the website and the entity relevance and thus the authority of the domain are to be improved.

 

While search engine optimization used to be more tactical, after the introduction of the knowledge graph, the Hummingbird algorithm, and the panda and penguin updates, strategic search engine optimization has gained significantly higher priority.

 

In modern search engine optimization there are the following tasks:

  • Technical search engine optimization

  • Optimization of the navigation/information structure and internal linking

  • Improvement of user behaviour

  • Content production and optimization

  • Offpage optimization

  • Search pattern optimization

 

Not all of these SEO tasks can be clearly differentiated from tactical or strategic search engine optimization. For example, link building can be strategic as well as tactical. 

 

The main goal of link building in the form of entity formation and authority improvement remains a strategic goal. Thus, the focus of link building is on strategic SEO. 

 

When it comes to content, you can also differentiate between tactical content marketing and strategic content marketing, as explained in detail in the article  Difference Between Content Marketing Campaign & Content Marketing Strategy.

 

3
$ 0.00
Avatar for home
Written by
4 years ago

Comments

Impressive

$ 0.00
4 years ago

Very nice and educative

$ 0.00
4 years ago

Great article

$ 0.00
4 years ago