What’s the difference between lead creation and sales

Business development lead generation are responsible for gaining customers and ensuring that work to attain a set goal and grow. Get a closer look at the right lead-generation strategies.

We can debate on the semantics of sales and marketing but in recent years, leading to more confusion about roles and responsibilities. Many people have questions like what is lead generation, and who is responsible for bringing in qualified sales leads? When does your sales team get involved in the process and what they are doing to support the effort? Let’s break down important points. 

Many people have doubts regarding what lead generation is- Lead generation is really a blend of sales and marketing in which your company identifies and reaches out to qualified sales leads i.e. genuine customers for your product and services. We think of an inverted funnel with the wide end at the top. 

Your marketing team is responsible for filling the funnel with qualified leads. Depending on the team, your product or services and your market, we engage a variety of tactics to fulfil the mission including:

• Market research

• Inbound marketing 

• Outbound marketing

• Telesales

These strategies should be desegregated into a coherent plan, the goal of which is to prepare opportunities for your sales team. 

SALES

Once a sales lead has been identified, it’s up to the sales team to contact that person and eventually close the sale. You’ll get more information from sales leads, the easier it’s to convert them to customers. Your sales funnel has familiarized leads with your offerings and warmed them up to a purchase decision. There are several ways to close a sale, and each salesperson has a personal style. There are some tried and true methods that most successful salespeople engage in. Your companies may engage in sales consulting, sales training to find the best sales solutions. 

WHERE DO THE LINES GET BLURRED?

That modern sales and outbounding marketing are no longer siloed departmental activities. Consumers have changed, requiring a more hands-on and referral-based approach. Direct sales are being replaced by social media and online shopping. Today’s salesperson must be a marketer and a customer service because consumers stand on a one-to-one relationship before they’ll buy.

It may not be possible to have one person responsible for all of these roles, but the modern sales organization has to be tightly integrated in order to succeed. This means that messaging and real-time communication needs to be lined up. Salespeople need to work together to nurture leads until they become customers, sales teams need to work closely with customer service reps to ensure customer satisfaction. 

When you get right down to it, there isn't a difference between salesperson and lead generation these days. They may be separated by time but not so much by function, and in today’s shopping and digital world, the time factor can be seconds instead of days and months. The impact for the C-Suite is that the entire sales marketing service cycle needs to be understood, and your company needs to be tailored to fit the new paradigms. 

Source URL: https://genleads.com.au/business-development/