Cyberspace has become an extension of our lives and, therefore, a desired scenario to influence us. Sometimes bringing freedom and sometimes restricting it.
Which makes us think that the internet is the Fifth Estate. We have seen how massive social networks are a battleground for intelligence services, to obtain information and to expand it.
Paradoxically, the original idea of these tools (RRSS) was to become the paradigm of absolute freedom for all, where each person could express what no one dared in the mass media, however, today there is also censorship in these virtual spaces.
Segmentation or... segregation?
Mass propaganda is nothing new, we have been exposed to it since the IWW, but mass and segmented propaganda is.
The current segmentation capacity is admirable. Segmenting, in the digital context, means analyzing and identifying the profiles of user groups that may have specific philias and phobias, that demand changes or need solutions, to be subsequently satisfied with strategies, messages and specific content for them.
These attacks on the population through propaganda, manage to polarize millions of people, making them come to justify actions that are in fact unjustifiable, if carried out by "uno di noi".
Divide et impera
This brings us to a millenary technique "divide et impera" and it seems to work very well nowadays. The division and fragmentation of our days achieves what is proposed: that people do not unite and confront the absurdities and atrocities of today's politics.
Does it work? Yes, and it works very well. We see how subtleties have disappeared in politics, there is no longer any problem to laugh in our face without the slightest embarrassment.
Dumbing down
On the other hand, we can also see how the massive entertainment and large doses injected to users, ends up numbing them.
The question we can ask ourselves is whether this capacity for empty distraction causes the delegation of real problems, to which we need to find solutions, to governments or other entities of factitious power.
I wanted to take a responsible, balanced, comprehensive approach, even if my English is not so good.
Thank you!