As per a Statista article, Netflix has around 209.2 million paid subscribers worldwide as of the second quarter of 2021.
Thinking about the reason behind its popularity? Well, gone are the days when you had to head down to the local video store. Netflix has, undoubtedly, made it more convenient to consume entertainment. Do you want your OTT platform to become popular among your audience?
Fret not! In the article, we shall discuss the top 7 ways you can make your platform stand out from the crowd. Enjoy the read!
How to create an OTT platform that emerges as successful?
It is important to have certain unique features in your OTT video platform that can help you beat the competition. Make sure to create a platform that is safe, effective, and reliable for every customer. Some ways to make your platform successful are an effective user experience, exclusive content, and cyber security.
7 best ways to take your OTT service to the top
There are several OTT platform providers in the market. Ever wondered how to swim through the sea of competition? Well, we are here to help you. In this section, we will talk about the top 7 ways to take your platform to the pinnacle of success. Let us have a closer look at them one by one.
1. Building an OTT Platform with A/B testing
When it comes to developing your OTT platform, it is essential to know what can work the best for you and what simply cannot. And the best way to learn that is via A/B testing. A/B testing involves the creation of multiple platform profiles to test different UI elements such as layout, menu structure, fonts, and much more. This helps build the most intuitive and user-friendly experience for your customers and also retain subscribers.
2. Focusing on geo-based targeting
Geo-based or location-based targeting can be described as the practice of offering different content to a viewer based on his/her geographical location. With geo-based OTT platform development, you can offer your audience personalized experiences. And, personalization is one perfect way to retain your subscribers and take your platform to the top.
3. Highly advanced casting
Providing your customers with a second-screen experience is also a great way to earn engagements for your OTT solution. Taking advantage of popular casting technologies like Apple's Airplay or Google's Chrome cast allows your viewers to completely control the video stream on their connected TV without bothering the ability to browse more content on their PC. Such flexibility helps in the growth of your platform's popularity.
4. Ensuring proper consistency across multiple platforms
If you want to be a top OTT platform, it is important for it to be cross-platform compatible. This is because modern users prefer using OTT platforms across multiple devices. Moreover, cross-platform compatibility helps them access your content easily. For instance, they can watch it on their mobile in case laptops are not available.
5. Offering live streaming features
When you add live channels to your platform, users can stream events in real-time. This kind of new-age feature can help you expand your audience reach. Live streaming is a great way to keep your audience glued to your platform and helps you stand out from the crowd of other OTT providers.
6. Integrating social media into your platform
Making a social media presence in today's digital age is quite relevant. As per a Statista study, there are around 3.78 billion social media users worldwide. With social media platforms, you can share highlights and updates about your new content and direct users to your OTT platform.
7. Providing a seamless streaming experience
In order to offer a seamless streaming experience to your users, you need to perform quality assurance to test all functionalities. Creating an OTT platform is not a one-day task. Make sure that interface is user-friendly and easy to manage. Test all your frontend and backend processes. A well-performed trial before the actual launch helps you bring out the best in the market.
Conclusion
We hope our article helped you understand the crucial things revolving around the idea of making the best OTT platform. Follow the simple steps discussed above and provide the best user experience to your audience. Better the user experience better will be your growth and popularity.