Tips To Use The Quality Score In Your PPC Ads And Get Benefitted From It

The great thing about PPC ads is your ads will appear top for certain keywords when you are ready to pay for them. However, with so many businesses on the same track, it needs a little more effort from you to be competitive. This indicates the requirement to focus on the quality score in PPC management.

As an expert in digital marketing and building digital campaigns, Nikitha wants to make you clear on improving the performance of ads through the quality score.

Google Ads Quality Score

The Google Quality Score is a measurement used by Google to make advertisers informed of the quality and relevance of keywords, landing pages, and PPC ads. This lies as a numerical value between 1-10, where 10 is the highest quality score.

The higher your quality score is, the better the CTR is and the lower the cost-per-click (CPC).

How can you use quality scores in your PPC ad?

If you have been putting a lot of effort and time into monitoring the performance of your PPC ad, support from experts will help here. Nikitha as a leading Google ads specialist can give you the right support at the right time.

Quality score is determined based on:

⮚    Click-through rate (CTR)

⮚    Relevance of ad text

⮚    Relevance of every keyword to the ad group.

⮚     Relevance and quality of landing page

⮚    Historical Google Ads performance

Using quality score in your ad

Here are the major factors that help in improving the quality score. By working on it, you can improve the quality score of your Google ads and perform well in campaigns.

✔     Keyword research – find highly relevant keywords

✔     Keyword organization in ad groups

✔     Prioritize keywords based on relevance and search intent

✔     Optimize ad copy

✔     Build a negative keyword list

✔     Create and optimize PPC landing pages

Benefits of improving quality score

⮚    Higher ad ranking position

⮚    Improved quality score  means cheaper your campaign is

⮚    Higher impressions

⮚    Get you more out of budget

⮚    Increased Return on Ad Spend.

Hire us and bring more customers to your search ad campaign.