Landing Page Design Tips - Use These In Google Ads

Google Ads, which is formerly known as Google AdWords has become a popular and effective approach to drive potential consumers to the website. When you are running a Google ad campaign, it is very important that you direct users to the page that creates long-lasting impressions. It is the landing page design that is considered very essential in successful Google ads management.

Here we share some tips to boost your Google Ads.

1.     Fast loading

The loading speed of landing pages is very crucial as Google prioritizes those pages that encourage high-quality user experiences. And it has to be noted here that your AD rank can be impacted to a great extent by the site speed.

2.     Mobile-friendly design

With the considerable use of mobile devices in recent decades, it is vital that you consider landing page designs easy to navigate on all kinds of devices.

3.     Strong Calls-to-Action

The core goal of your campaign is to pull visitors to your site and make them customers. Hence it is important that the visitors are encouraged to take action with the strong call-to-action on your site. Google ads specialist recommends using CTAs that create a sense of urgency to get in touch with your business.

4.     Add credibility

It has become common among people to read the reviews of users before they get in touch with the business. Thus reviews and customer testimonials play an important role in building trust. Since the landing page is the first page that the visitors arrive at, includes testimonials and customer reviews.

Google ads developers suggest designers achieve this by adding snippets of testimonials or reviews on the landing page.

Nikitha, operating successful Google Ad campaigns since 2009, can help your business to receive more clicks, drive better traffic and convert them into valuable customers.

If you want to take the most of billions of searches on Google, just contact the experts at Nikitha web development services. We will help in building campaigns with optimized landing pages that make a difference.