How to create a good creative name for a brand

The name of a brand is as important as the visual image, like the logo, in marketing it is called naming, when creating a brand everything that this entails must be given its fair value, everything is important, everything has a certain meaning that although at the moment you do not notice it is what will add value to your brand, for this reason you must choose a good name, even long before the visual image says more than a thousand words, analyze that when you are starting your best publicity it will be the word of mouth by word of mouth this is when people recommend you to others, therefore the name is very important in the brand.

Like the branding of a brand, beyond what you simply see, a product, the name, the logo, a brand is made up of strategies and objectives that give it meaning, in turn, that meaning is it gives it through branding, which many only think and believe is the logo when it is something that goes much further. The brands are constituted by two, the tangible and the intangible, as for the tangible we have the name, the logo and all the visual design, instead in the intangible is all the meaning that is given to everything tangible.

We must be aware of knowing how to choose names, a good name will give your brand recognition, it will make it more attractive, although it is difficult to conceptualize what you want your brand or product to reflect in a single phrase or sentence, you must do it, but give yourself your time to investigate, let's not neglect the naming, let's try to give it its fair value. For this reason, expand your knowledge regarding market competition, look for inspiration, write down the values ​​or what you want to reflect in your brand and start looking for names accordingly.

When choosing it, we must be very clear that it must cause an impact, that it be unique, that it have some particularity that makes it special and attractive at once, it must be easy to pronounce and also easy to write, which is why it is of vital importance. first of all do a complete analysis, in which you define which public you will be addressing, keep it short and concise, this will help people to remember it very easily and also that they always remember it for this you can be inspired by famous brands like nike, that transmits a message or meaning, everything you do with your brand must have a background that helps to retain your ideal customers, that is innovative, move away from the traditional, break the schemes, dare to make a difference.

Use your creativity, to create a brand that drips creativity wherever you look at it, be innovative without forgetting or adding traditional things that will make your brand irresistible in the eyes of the public, that you are not afraid to break the mold, what It will take you far and help you plant your success, it is your unique and different essence, so make your brand have a unique essence that no one finds anywhere else and the public will be yours.

In my case it is a personal brand and I wanted to do it with a diminutive of my name which is Mimi, besides many call me that, I think that the meaning beyond that I give is familiarity since it is a very personal name, people feel close and in confidence for me, for everything I do is say my work, you always have to try to create emotions in everything, since many are attracted to them.