Benefits of using inclusive communication (language) in our brand

Today brands want to be noticed, showing themselves in a few human words, thanks or because the evolution through the years of marketing and its tools have not shown and made it very clear that you earn more with honey than with gall, including in our brands values ​​such as respect for all users who consume our product/service, treating them well, are pluses that make us as a brand, closer to customers, they do not feel that it is simply a brand and that's it, we become part of them, their family, friends and everything in general.

Especially MARCH is a month where feminine power is activated a little more, inclusive language costs nothing and gives us a lot, although there are ways that even for the RAE are not correct, they are ways of making everyone, regardless of whether you are a man, woman or are you in a transition to feel part of the brand, because more than a brand we must create a family, which through respect, support, understanding are always there, you will be wondering how you can include this, well, it is really very simple always trying to be careful and transform all those sensitive words that, in addition to excluding women, exclude other genders, for others in which everyone feels included, because we are all powerful no matter what you are.

Spelling is very, very important, needless to say, but even more important is that users feel comfortable, safe, confident using your brand, because you are not going to judge it, for many it is valid that they do not adopt it because their vision is very square, but that must be expanded, we must try to have an open mind a little more and be able to offer our service/product to wide audiences, we are not the ones to judge anyone's life, as a brand in the values ​​that identify us we must include those that show solidarity with people so that they do not feel excluded, of course, correcting spelling errors is not destructive criticism, on the contrary, it helps us to build better our writing and even our pronunciation, there are many people who have learned from people who correct them Of course, it is good that people do it in a good way, nothing is gained by being superior to others.

Let's make inclusive language fashionable, making others feel part of the group is a matter and responsibility of all, we must be aware and empathize more with those people who feel that they still do not belong anywhere, your brand can even be characterized by being human , for being understanding, loving, inclusive, respectful with any person, a clear example is the following:

-We can change the famous "USERS" by “@” or by “X”

-Instead of saying: Hello everyone, we can say Hello everyone or Hello everyone, or we can simply change it to an inclusive symbol like “@” “x”

More than a loss it is a gain for the brand, we can be pioneers in this, not in all countries this method has been introduced, we can be an example of love, respect, inclusion and equality, our brand is at the service of everyone because we are more and better when we respect each other regardless of our race or belief system.

<The universal language should be respect and understanding>

Tell me, would you implement this method in your brand?