How to Make Your Small Business More Successful

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Do you feel like you’re treading water with your small business and not making progress towards your goals?

If you want your small business to be more profitable than ever before, here are some suggestions for how to make it happen. And remember: Building a successful business is a marathon, not a sprint.

Focus on Customer Service

According to a study by NewVoiceMedia, 51% of customers will not repeat business with a company after a bad service experience. Other studies have shown that it takes several positive customer experiences to make up for one negative one.

Expand Your Marketing Efforts

Effective marketing is key to increasing your sales, but you don't have to break the bank to promote your business. There are many inexpensive ways to market your products and services, including:

  • Creating and using a promotion kit

  • Sending out promotions with your invoices

  • Joining professional organizations

  • Involving the newspapers in your grand openings, moves, or charity events

  • Giving free workshops or classes related to your products or services

  • Developing business partnerships and doing cross-promotion with complementary businesses

  • Cold calling (yes it can still work)

  • Advertising your business on your vehicle with a vehicle wrap

Build Your Online Presence

Creating a professional-looking website can be quick and easy nowadays, and your small business needs to be in the online space. Research from the E-commerce Wiki indicates that 88% of consumers now research purchases online before purchasing in a store.

A simple website that describes who you are, what you do, and how to contact you will suffice for many small businesses. At a minimum, your site should contain:

  • Your logo

  • Your business name

  • A summary of what you do—your products and services

  • Your contact information

  • Your address, including a Google Maps link

  • Your mission, e.g. "We make the best pizza in town..."

  • Testimonials from customers

Depending on your target market, social media can be a great way to promote your business as well. Establishing a presence on Facebook, Twitter, and Instagram is standard for most businesses these days.

Go Mobile

If you do nothing else with mobile technology this year, you need to make sure that your online presence, including your business website, is mobile friendly. Increasing numbers of people are surfing and searching with their phones—even when they’re at home.

But there are two other trends that could benefit your small business. The first is mobile marketing. There are myriad mobile-specific strategies you could be using to reach your target market with great effect, from text message advertising and mobile display ads to having your own business app designed.

Mobile payment systems represent your other opportunity. Apple Pay, Google Wallet, Venmo, Square, Intuit GoPayment, Paypal—the choices for paying by phone are now endless. Offering pay-by-phone services is a significant convenience to customers, but your small business could also realize considerable savings from being able to use a ​mobile POS system.

Find and Keep the Right Employees

Attracting and retaining the right employees is one of the most important things you can do with your business. While hiring and training employees every other week might be business as usual for a fast-food restaurant, most successful businesses rely on hiring quality staff and keeping them for the long term.

feel free to check the endless list here

feel free to drop your comments lets see how you feel

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Comments

Great Liked & subbed you Check my new article & sub me

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4 years ago

Very good infact with much details

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4 years ago

Nice man

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4 years ago

Good job brother i subscribe to u

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4 years ago

OK h

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4 years ago

An excellent write up keep it up dude

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User's avatar Ab1
4 years ago

That is amazing and fantastic. Well done bro

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4 years ago

Good work man

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4 years ago

Nicely written man

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4 years ago

Wow, this is a very nice and interesting article, I really appreciate your effort on this, and will kindly advice you to keep it up....weldone

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4 years ago

Keep it up boss

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4 years ago

Well detailed article apart from that it educative and motivating on how to boast ones business...

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4 years ago

This is great, I just find an interesting article worth reading and digesting. This will take my business to another step. Thanks a lot for this info. Please send more of this.

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4 years ago

Well written

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4 years ago