Google will use AI to detect personal crises through search queries

Google will update the MUM machine learning search model to detect a wide range of crisis search queries about domestic violence, substance abuse and suicide. This is written by The Verge.

According to the company's representatives, users often turn to Google Search to solve personal problems. In this case, MUM will be able to detect queries that earlier search tools could not recognize, said Ann Merritt, the company's product manager in the field of health and information quality.

"MUM can help us understand longer or more complex questions, such as 'why did he attack me when I said I didn't love him,'" she said.

Without artificial intelligence, it is difficult for systems to understand such long queries in natural language, Merritt added.

Google expects that updating the search engine will provide users with more useful and necessary information at the right time.

In the coming months, with the help of local partners, the company plans to use AI to improve work with crisis search in other countries, since MUM supports work in 75 languages.

Google also announced plans to implement the model in other products, including to improve spam protection and strengthen security measures in countries where it has little training data.

Recall that in May 2021, at a conference for I/O developers, the tech giant presented the MUM language model.

In January 2022, Google added automatic translation of subtitles to the Meet video conferencing service.