With the proliferation of Instagram, internet gloss began to flourish. The right light, like a sunset in sunny Alicante, a hotel suite, a fancy restaurant, a breathtakingly handsome man with perfect skin and a snow-white smile, eating a lobster you can hardly afford. Ten years ago, it was impossible to tear yourself away from such content. What happened? Why does it annoy us today, while glossy travel bloggers are increasingly becoming the object of jokes?
Because it's all untrue.
In pursuit of likes, bloggers lost their sense of proportion in photo retouching. Removing a pimple or trash can from the frame is a matter of course. Some make collages: they cut and paste their photo into the desired landscape, or at least add flying seagulls to the frame, because with them it is more dramatic.
Sometimes photos are as untrue as possible already at the level of an idea. In fact, no one works with a laptop on a sun lounger on the beach (the screen glows, and sand and salt water is death for the gadget). Nobody runs barefoot in lavender fields - it hurts, and there are also bees.
Because this is sheer disappointment
Bloggers' photos are not very realistic, therefore, upon arrival in the same country, tourists often face severe disappointment. Instagram has been called the main provocateur of depression and inferiority complexes more than once, but even if it does not come to medical diagnoses, the discrepancies between expectations and reality will certainly not be avoided.
The sea, most likely, will not be so turquoise, the beach is not the fact that it is as clean and deserted. Even Gaudi's masterpieces in Barcelona look much more impressive in the lens of a professional. At best, it is fraught with slight disappointment, and at worst, it can devalue your trip: "Others have a better and more beautiful vacation than me."
Because it is not interesting.
There are many ideological travelers, but bloggers also need to earn money. Bloggers are often taken with them by travel and other companies to help them sell a new destination. Such trips are usually very eventful: you need to see the city, go on excursions, taste the local cuisine and wine. It would seem that not a job, but a dream!
However, within the framework of such a tour, there are usually tough agreements about what content and in what volume the blogger undertakes to release. The deadlines are usually tight; it is difficult to digest all the impressions received in such a short time. We have to give out what we have: general impressions, and extremely positive ones (under the contract). To take a closer look, explore non-tourist places, meet locals and listen to their stories - there is simply no time for all this.
Therefore, it is not worth waiting for any personal opinion from such publications. By the way, there are also useful recommendations: the blogger simply did not have time to become an expert on the topic. So publications from organized trips are usually well-known historical facts mixed with personal excitement. Exception: when a blogger is not here for the first time, he is already really well oriented and familiar with local customs and traditions.
This is irrelevant
If at the dawn of Instagram's existence, pictures from someone else's beautiful life were still new and evoked a lively response, then in 2020 they became familiar and tired. Blogs, which have turned into a festival of narcissism in pursuit of likes, are no longer impressive. First of all, because they are the same and too "combed".
A handsome man with a perfect figure in beautiful clothes, who has taken a beautiful pose in a beautiful place - all this is terribly boring for a long time. The main trend in social networks today is honesty.
It is easy to treat yourself and your business with humor - that's what's in the trend, and bestial seriousness, enthusiastic cliches and photoshopped reality are already very unattractive. Even pictures are a secondary thing, the main thing is human emotions, real life and personality in the end.
People are tired of gloss. They want to see real people and sincere stories, not staged photo shoots. Fortunately, such honest bloggers are already appearing. It is easy to recognize their contentment: they usually have up to 50 thousand subscribers, there is no large geographical spread (today I am in Singapore, and tomorrow in Barcelona), and photographs (not retouched beyond recognition) carry some kind of story, and not only show as the author is delightfully beautiful in the setting rays of the Sicilian sun.
