What is Digital Marketing, Types and Requirement

You will be well aware of this word, it is used a lot in today's time, some of you must be aware that how fast the world is changing, you must also know that today is the digital age where everything is online. Today you do not need to go anywhere for anything, you just have to search online and you can ask for that thing, today you can do many things online like online shopping, mobile recharge, bill payment, money transfer. You can only do this for which you do not even need to go anywhere and stand in line, you can do all your work online from your phone or laptop.

Today any person spends most of his time with his mobile, which he can use whenever he wants, today there are very few people in the world who do not use smart phones, today you can see smart phones near everyone. Those who are connected to the Internet somewhere and use it, today most people in the world use the Internet and in view of this trend of people, business companies have turned their attention towards Digital Marketing, today 80% of the people are in any way. Before buying a thing, we search the internet so that we can get information about it, in such a situation, digital marketing becomes very important for any business.

What is Digital MarketingPromotion of any of your goods and services through internet and digital means is called digital marketing, means of website, internet, laptop, mobile, application etc. are used for digital marketing, through this technology more and more customers can be reached. and the needs of the customers can also be taken care of, as well as what kind of product the customer wants, and at the same time it can also be found out that what the customer wants from the existing goods and services. And keeping all these activities in mind, it can be made a pod choice of customers by changing their goods and services. Digital marketing is a very simple and easy way to reach many customers at once.

Types of Digital MarketingDigital marketing is such a means of marketing that is used through the Internet, the Internet is the only means through which digital marketing is done because through this we are connected to the whole world, which is as follows-

·         SEO (Search Engine Optimization)

·         Email Marketing

·         Social Media Marketing

·         Affiliate Marketing

·         YouTube Marketing

·         Google Ad

·         Apps Marketing

·         Affiliate Marketing

SEO (Search Engine Optimization)SEO (Search Engine Optimization)

 is a technique that is used keeping in mind any article or online item so that more and more people can reach it and it should be at the top of the search result and people's attention is attracted to it. Companies spend a lot of money to make the website SEO Optimize so that their product can rank in the market and they can reach more and more customers.

Email Marketing

Companies resort to email marketing for their product information, discounts and new product information, so that both the customer and the company can benefit, maintain customer support and reach the customer.

Social Media Marketing

There are many means of social media, through which everyone in the whole world is connected to each other like- Facebook, Instagram, twitter etc. There are social media sites which are used by everyone today, where people are connected to millions of people by forming groups. Which people also use for marketing, where promotion is done through advertising

YouTube Marketing

YouTube is such a means of entertainment that is used all over the world, where people upload different types of videos by creating their own channel, as well as it is used for live channels and music, on which companies market through video advertising, in which small Big all types of companies oy website etc.

Google Ad

Google Ad is a marketing app of Google itself, from which Google takes money from the company or website etc. to show advertisements on all types of monetized websites and blogs, in return for marketing with the help of advertisements.

Apps Marketing

Today all the companies and websites make their own apps for maximum customer support and marketing because today almost all use smartphones and download and use their favorite apps so that on one click you can get information using existing apps. On which the company reaches the people by promoting with its advertisement etc. Apart from this, many apps are also used for marketing today, where different types of companies give money for their advertisement.

Affiliate Marketing

Affiliate marketing is a means of marketing by which companies promote their products and services and reach the people, which are used by many bloggers and websites, which promote the company's products and anyone who has created their website or Have taken this program for the blog, he keeps getting money from the company in return.

need for digital marketing

Today's era is a digital age, you know that today everything is becoming digital and people today spend more and more time on the Internet, which you can use anywhere, at this time if you do marketing in the old way. So it is difficult for you to be successful, everyone has to change with the passage of time. Can reach people, which is much better than those old marketing techniques, in which marketing expenses are also less and marketing can be done all over the world as soon as possible.