Media: Print Media Vs Broadcast Media

Media comes from the Latin word middle which means carry the message to or from to target audience and also provide some meaningful message. The print media and broadcast media play an important function in the world. Both media help to provide information, which consists of the latest updates to up-to-date commodities in the market. With help of print and broadcast, media information is supplied to us which we cannot get on time. These media provide information about the country's politics, sports and games, world issues, and social issues in society. It is significant to rely on the media because it was the need of the modern world to keep updated about all the aspects of any environment.

Print Media

Print media is defined as in form of written something such as newspapers and magazines, it shows pictures, graphs, and illustrations. Print media is readable form, so the audience read it. Print media provide a daily newspaper, and news is updated but we get the newspaper only on next day and only literate people read the newspaper, while the broadcast media all classes of people either literate or illiterate viewed and heard the news from radio or television. Print media workflow includes collecting data, reporting, and national and local news, its main principle is to provide news to the reader and also covers the entertainment and arts area, international and national sports, jobs interviews section, and other events. Print media also published the magazines daily, weekly or monthly basis which contain information about social issues, some poetry, interview with famous personalities, or stories. The advantage of print media provides the local coverage of news, convenience for all people, target options available, affordable to all people, and large impact and efficiency. The limitation of this media include shelf life is short, competition with electronic media, no proper control over the placement of ads, quality of the image is poor in printed format, and limited exposure.

Broadcast Media

Broadcast media is the organization that gives the news to the audience that can be viewed and heard. Examples of broadcast media include television, radio, and the internet. It is the large format of mass media communication. The people who work to deliver the news to the target audience, these people are called news presenters. Some people write and edit the news they are news editors. So the people backstage work harder to provide the latest news. So within a second, all news is broadcasted on television and radio which can be delivered the messages with slight sound. It is media consisting of the electronic sending of information with help of signals, print message, and video or audio content to a large group audience. The advantage of broadcast media is they reach a large audience, credibility demonstration, personality demonstration, colored pictures or theme and gets attention faster as compared to print media. The limitation of this media includes its expensive as compared to print media, by changing the channel as an audience has a large number of choices so they grab attention right away or lose the audience in a sec, and the frame of time is short for the viewers.

As it is concluded that both print and broadcast media helps people to get news about the things in the world and stay updated. The usage of print media is lowered from past years because of modern technology because people use online sources or television to get news about any aspect such as national politics, international politics, sports, arts, and education. Both media have their own pons and cons, people can choose either both ways or one way to get information and stay up to date about all news that will help in their lives.

( lead image upload from Unplash)