Importance of Marketing

Marketing defines as the activities of a company to promote the selling and buying of goods or services. In marketing, the main steps are advertising the product, then selling and delivering the product to the customers. Firstly, marketing improves society in many ways, such as marketing help society by informing and educating the customers. The process of marketing has an influential setup, but the marketing strategy works in a way by identifying the need of the consumers and focusing on how to increase the production and meet the needs of consumers. The consumers explain their definite needs and what improvement they want, so they make changes according to customers' needs. This way businesses help to fulfill the customer's needs, consumers take good decisions and natural resources are frequently used that help the society improve its living standard. Secondly, marketing also contributes the society by increasing international trade and ultimately increases the income of the country. In society, marketing helps to increase the consumer economy, sponsoring different kinds of services and also targeting the customers in the future who are likely to become their buyers. Thirdly highly developed business helps to create jobs for the individual of the society, and also increase the tax revenue for the government, which will lead to the growth of the economy of the country. Lastly, effective marketing strategies help society in keeping the prices down of the goods and make sure there is a diversity of products for everybody, also helps to promote the social causes, specialization of the skills, growth of gross national products, educate the consumer of society, and establish the better relation with other countries through international trading.

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