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SEO is complex small business SEO doesn't make it any smaller than big business SEO. You can do the bare minimum but if you don't do all the tactics, you're wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises: 1. Publishing new content regularly 2. Renewing existing pages frequently 3. Adding new links to new pages and going back to old pages 4. Adding new links to new pages and going back to old pages 5. Promoting content via ... (read more)