More than 80% of customers use mobile shopping apps to make online purchases & this trend is continuing to make its mark during these pandemic days.
The dominance of mCommerce in the digital space is solid evidence to validate the role of mobile app technology in the proliferation of the retail sector. While the global population has been turning mobile-friendly for past years, online shoppers are appeased with using mobile apps to explore millions of branded products to make hassle-free purchases at their fingertips; and of course on smartphones.
Rushing to the local stores at the last minute is not an option when a customer can simply find almost everything on a mobile shopping app with no hurries & inconvenience at all. It’s observed that the mCommerce segment is expanding like anything. More & more retailers are adopting mobile commerce not only to make money but also to grab exposure to the market & establish their brand identity. So, are you running an online shop/website or planning to get one? It makes sense if you invest in eCommerce app development as it’s a profitable decision to grow your e-retail business in a short time span.
As per a recent report, market experts predict that the current retail sector will turn into a 3.5 trillion dollars industry by the end of 2021. It’s a fact that retailers observe over 36% increase in mobile app downloads with around 54% of hike in revenues they generate through in-app purchases.
The world is fond of online shopping on mobile apps & there is a long list of reasons behind it. Besides the much-known benefits of shopping online, customers favor using mobile apps over desktops & websites for better shopping experiences with more ease to make their purchasing decisions.
Now let’s give you a reality check on how mobile app development transforms the state of the retail industry in a constructive way:
More opportunities to marketize brand- Mobile apps are available all day, all night. Hence, retailers are opportune to serve their customers 24/7 as they’re open round the clock. Ecommerce marketers discover numerable options to reach potential customers with Android & iOS app development. Shopping app owners won’t have to wait for the visitors on their store & website as their customers can find them whenever they want to. As shoppers are just a click away from their shopping needs, retailers see it as an opportunity to expand their reach in the competitive marketplace.
Improved customization- With a personalized shopping experience, customers are more likely to engage with a mobile app in comparison to websites or other online shopping portals. High customer engagement boost sales & this can be achieved by adding some prerequisite features including push notifications, filter options, personalized rewards & discount offers, and other engaging add-ons. The inclusion of AI-based functions like chatbots is a plus point for eCommerce marketers who’re looking forward to leveraging mobile app development in their business strategy.
Incredible shopping experience- Nothing matters more than the first impression. Whether it’s about responding to the queries of customers to let them proceed to final checkout, retailers must ensure that none of these steps will ever take more than a minute. The blend of smooth navigation with fast & secure checkout is a perfect way to enhance user experience with successful eCommerce mobile app development. This eventually results in increased conversion rates.
Strong brand identity- Every newcomer in the retail segment struggles to get identified in the crowd of numerous brands existing in the market. E-commerce ventures who approach experienced mobile app strategists & consultants like Appventurez get familiar with result-driven marketing plans & tactics that gradually bring profitable outcomes with expansive brand awareness. Modern app marketers prioritize their m-commerce strategies to add value to their brand reputation & bolster their market presence in no time.
Smartphones led their users hooked on their screens for many reasons. Whether it’s about gaming, commuting, & shopping online, mobile apps introduce smarter, faster, & easier routes to simplify multifarious tasks we do in our day-to-day lives. Hence, we cannot neglect the impact of mobile app development in ascending the graphs of eCommerce market growth with every fiscal year. With more & more retail startups migrating to the digital space, we can foresee the future of the eCommerce industry around the areas of mobile app development.