Appointment Setters can follow a particular script for the purpose of setting up appointments for business sales representatives, getting new sales or otherwise generating interest in the services or products on offer. They organize and process the delivery of sales materials like brochures, information packs or product samples. Some companies also provide the service of collecting initial contact information from the potential customers who sign up for online registration or telephone interviews. This data is then processed by appointment setters to identify those who have expressed interest and those who have not.
Appointment setters can also provide general administrative support to salespeople. They can help the salesperson carry out their responsibilities. For instance, they can provide assistance to the salesperson when a prospect approaches them for the first time. The appointment setters can provide basic information such as the name and address of the prospect, his contact number and the company's website.
The appointment setters can also help the salesperson by suggesting appropriate venues where the prospect could see promotional materials or sample products. The business representative can then arrange for the product presentation. The salesperson can then close the deals. Alternatively, the appointment setters can arrange for the sales presentation to take place during off hours or on weekends. Off-site venues may include trade fairs, exhibitions or sales seminars.
Training salespeople on appointment setting skills helps them to deal with a number of clients. The skills help the individual to build a strong rapport with clients so that they are more likely to trust the salespeople. At the same time, the skills help the salespeople to make effective presentations. The training allows the salespeople to build a reputation for excellent client servicing and increased sales.
Some companies may not have a full-time salesperson in-house. For such companies, the appointment setters can act as the direct contact for clients and salespeople. They can keep the appointments and ensure that the right documents are provided. Some appointment setters work as freelance sales reps. They offer their services to small businesses or individuals who want a personal touch but not as much as the full-time personal assistant.
With this service, the client does not have to prepare their own paperwork, but simply gives their name and telephone number. The appointment setters call or send an appointment request to the clients and schedule appointments on their own. The only way in which the client would have to object is if she specifically asked for an appointment setter to be sent to her. Most appointment setters take care of all the paperwork and objections coming through the door. There is no need for the client to even give the name of the person she wants the setter to call.
These appointment setters can also perform tasks similar to telemarketing leads and hot leads. They can send out pre-written scripts and script excerpts, have cold calling information included on the scripts, and send follow-up scripts if the leads are considered dead or no longer interested. Some companies use appointment setters as hot leads. This means that they use their scripts to create scripts and audio cassettes for their customers.
Offshore appointment setting companies also provide other telemarketing services like live phone answering, automated voice response and live texting. Telemarketers sometimes call these prospects as representatives of the company, although there is no legal requirement for such practices. The telemarketer may simply ask the prospect about the product or service that he or she has purchased. In this way, the company increases its market reach. Overall, these are excellent solutions for sales and service departments.