The video site "YouTube" is very popular all over the world, largely due to the simplicity of the site, the ease of sharing content with a large audience, and there is a huge number of content that can be viewed on the site, including educational lessons in all fields, reviews Products, games channels, anyone can easily find what interests him on "YouTube" between this varied and huge content.
The first video was uploaded to "YouTube" on April 23, 2005, in which one of the founders of the site appeared in a zoo, and it was titled "I am in the zoo", and since that time the site has achieved great growth, and the site has a billion viewers during A contract, after he had no spectators.
The importance of "YouTube" is not limited to the content it provides, but it has become an important platform for entrepreneurs, and it can greatly help them grow their companies.
10 YouTube Statistics Every Marketer Should Know In 2020
1- The number of monthly active users
The number of active users of "YouTube" has reached two billion users all over the world as of April 2019. Active users are people who log in to the site at least once a month, and there are people who view the site's content without using "Google" accounts.
This statistic is of great importance to marketers in 2020, when there are about two billion monthly active users of YouTube, this means that it represents an active market that marketers can benefit from.
2- "YouTube" is the second most popular social media platform
A survey conducted by the company " Datareportal " in 2019 concluded that 79% of Internet users say they have an account on the "YouTube" site.
YouTube, which was established by three former PayPal employees, has seen great growth over the years, and Google bought it in 2006 for $ 1.65 billion, and YouTube is now one of Google's subsidiaries.
3- Marketing
About eight out of ten marketers (78.8% of marketers) consider YouTube to be the most effective platform for marketing video clips, according to a statistic conducted by GO Globe in 2019, compared with 58.5% of marketers who consider Facebook. Most Effective Video Marketing Platform.
More than half of marketers display ads on YouTube, and although the site already accounts for more than a quarter of marketing team spending (27.1%) on digital video ads, 62% of marketers plan to increase the video marketing budget for YouTube ads within The next 12 months.
YouTube is expected to achieve $ 4.34 billion in advertising revenue during 2020, representing an increase of 26.5% over 2019, and this number is expected to rise to $ 5.21 billion in 2021, and $ 6.06 billion in 2022.
4- Use according to generations
According to a survey conducted by " Weareflint " in 2018, at least 90% of Internet users in the United States of America between the ages of 18 to 44 years use the "YouTube" site.
"YouTube" is also the network most used by millennials in the United States and the United Kingdom, and the same study shows that 51% of the elderly who use the Internet and over the age of 75, also watch videos on "YouTube".
These statistics help marketers understand whether their target age group is on YouTube or not.
5- People enjoy watching videos on YouTube daily
A statistic conducted by YouTube in 2019 found that people watch a billion hours of video clips per day on YouTube, which means that each person watches about 8.4 minutes per day of videos, and this reflects the extent to which users depend on the content provided by the site.
Marketers can benefit from this by creating a channel on "YouTube" and sharing updates with the public, or interacting with the audience and responding to their inquiries and solving their problems. The link of the company can be added on "YouTube" on its website.
6- The importance of "YouTube" for companies
With the increase in audience interest in videos, more companies are moving towards creating videos, and statistics compiled by Buffer have shown in 2019 showed that 62% of companies use YouTube as a channel to publish video content.
"YouTube" is the second most popular channel for companies to share video content, after "Facebook", which occupies the first place. Therefore, companies can no longer ignore "YouTube" as a powerful tool in marketing.
7- Users of "YouTube" prefer the smartphone over desktop devices
Cell phones have become with most people in the world and everywhere, people spend a long time on their cell phones.
A survey conducted by YouTube in 2019 concluded that more than 70% of the time people spend watching YouTube comes from mobile phones.
That's why it's important for marketers to stay up-to-date with the latest mobile video trends, in order to provide their audience with the content they want to watch.
8- People discover new products on YouTube
YouTube has become a very powerful marketing tool, according to a survey by Think with google " in 2019, 90% of people said they discover new products or new brands on the "YouTube" site.
"YouTube" can help companies a lot in increasing the spread of their products, if they are trying to enter a new market, by creating a video explaining the benefits of the product.
9- The number of hours of uploading videos per day
A study conducted by " Tubefilter " in 2019 found that 500 hours of videos are downloaded to "YouTube" every minute around the world, meaning 30 thousand hours of videos are downloaded every hour, meaning that 720 thousand hours of videos are downloaded every hour. Videos are posted on "YouTube" daily, and therefore companies cannot ignore this important tool in marketing.
10- The most popular channel among US digital video content viewers
A statistic conducted by the company " eMarketer " concluded that nine out of ten people who view digital videos in the United States of America use the "YouTube" platform to watch digital videos.
YouTube is thus the most popular platform among digital video content viewers in America, ahead of Facebook, which is used by only 60% of digital video viewers in America, while Instagram comes in third place, and 35% of digital video viewers use it in USA.
Source: Oberlo
