The year 2020, dear reader, has passed, the year of nightmares and successive shocks as a result of the Covid-19 (Corona virus) pandemic, which of course did not spare the global economy and the major brands operating in it, after it caused the most severe economic recession the world witnessed in decades after the closure period last April. It is a really difficult era, but you will not believe that there are technology companies that dazzled the world in 2020 as a result of developing their own brand for a number of creative services and products, taking advantage of the dilemma.
Here are tech companies that dazzled the world in 2020 by introducing innovative business models:
Snapchat
Snapchat started in 2011 as a platform to share vanishing (and disappearing) photos. The application witnessed great growth when it was launched for the first time, but it is now struggling to compete with its competitor Instagram, especially in the feature of stories, despite its previous crises, the company was able to rise from its previous stalemate, to become the most innovative company in the world for the year 2020, after it solved the problems related to its basic design and function And expanded its use of augmented reality technologies.
Previously, many users abandoned the app, and the platform lost 5 million daily users over the course of 2018. 17 CEOs left it during the period between the initial public offering in March 2017 and the last weeks of 2018, and Snap's stock fell to $ 4.82. , 84% from the previous high of $ 29.44, amid expectations of an imminent takeover.
However, Evan Spiegel, the 29-year-old CEO of Snap, made a great comeback in 2018.He was aware of the company's problems and put forward important reforms, developed his leadership skills and changed the executive team and management structure to make it. More effective in implementing innovations.
The controversial redesign of the app in 2018 came under public criticism that immediately caused the company to lose $ 1 billion in value. Later in the same year, Snapchat saw its first drop in user numbers since its launch, and CEO Evan Spiegel also received a petition signed by 1.2 million users calling for the redesign to be canceled.
Snap re-launched its Android app after redesigning and developing it, so it can work better on 85% of phones in the world other than iPhone, and simplify its tools for buying ads, which helped it increase revenues year on year by 65% and add 31 million daily users to Catwalk in 2019.
Toward the end of 2019, Snapchat reported that the number of daily active users rose to 210 million, and as investors approached the company, Snap's share price rose nearly 250% last year. Although the company is still losing money, Snapchat is preparing for international growth.
With the spread of the Covid-19 pandemic, and staying at home due to health isolation conditions, the use of applications for entertainment and entertainment purposes increased, and as of July 2020, the United States had the largest Snapchat user base in the world, with an audience of more than 101 million users. India ranked second with Snapchat's audience of 33.8 million users.
Evan Spiegel is famous in the financial world for rejecting a $ 3 billion purchase offer from Mark Zuckerberg in 2013. The insight behind rejecting the bid from Facebook came in the company’s favor, as the world has changed a lot in the past seven or eight years. Privacy scandals on Facebook have pushed more people into the world of Snap.
Thanks to the difficult recovery after the difficult 2018 year, followed by the growth in the number of users and the improvement of the company's conditions, due to the focus on the user base of Gen Z millennials and enhanced functions, the company has also expanded its scope of work with augmented reality, with more than 75% of 218 million users using it daily Snapchat lenses AR every day, as well as 163 million people putting on digital effects. The improved Android app is also believed to have helped the recovery.
Snapchat's enhanced augmented reality bar made the user experience unique and fun at the same time, by using the app's Snappables face lenses with scanning feature, to add beautiful 3D effects, places, characters, things, and unique transformations aesthetic on Snaps.
It also launched the Local Lenses feature at the Snap2020 event, with the aim of converting neighborhoods, places and entire tourist cities into digital photos, which can be viewed through the app and interacted with them. This technology was first announced at the 2020 Snap Partner Summit in June, marking an important and vital shift in the app's features.
It is reported that Snapchat is a photo and video messaging app, developed by Stanford students Evan Spiegel, Bobby Murphy and Reggie Brown in 2011; It allows users to capture and send Snaps that can only be viewed for a specified period of 1-10 seconds or until the recipient closes them, after which they are automatically deleted.
Microsoft
In May 2017, Microsoft announced the launch of its Microsoft Teams remote collaboration service, as an official alternative to its former Microsoft Classroom service, as part of the Office 365 Education application package.
However, by July 2018, the company announced its free version of Teams, which included all communication options, but with limited storage capacity and a limited number of users that met the requirements of small businesses and volunteer work teams.
Microsoft also targets employees whose requirements are being ignored by traditional remote productivity apps, such as doctors, customer service personnel, and maintenance crews.
Microsoft's remote work management and collaboration platform, known as Teams, became the best workplace messaging app in 2019, beating rival Slack, when Teams surpassed more than 13 million daily users in July last year.
By January 2020, with the imposition of complete shutdowns to tackle the Covid-19 virus and the expansion of work practices and remote learning, the number of users of the Teams service exceeded an estimated 20 million users, with 91 of the 100 largest companies in the United States choosing to use it, for example , Ikea puts 70,000 employees in Teams.
Operating as a cloud-based productivity suite, Teams is an increasingly flexible program that integrates chatting, calling, file sharing, video meetings, and third-party apps with seamless schedule management, and makes it easy to edit documents within the app, rather than requiring people to switch between tools or open multiple windows.
Plus, you can do this while hosting a conference call, and sending files to your co-worker, allowing employees and individuals on geographically dispersed work teams to engage in an efficient and effective workflow together.
Microsoft Teams is the Office 365 remote collaboration and collaboration tool that competes with services such as Slack , Workplace , Google Meet , and even Zoom.
Tesla
Tesla (which specializes in the field of electric cars and renewable energies) has shown a phenomenal talent in marketing since its early days, it is true that the existence of a founder like Elon Musk controversial attracted much attention to it, but the charming operational implementation was the watershed of it all.
Globally, Tesla is the most valuable automobile brand in the world. After estimating that it will deliver at least 360 thousand cars last year 2019, Tesla car shipments reached between 367 and 368 thousand units in 2019. This is double the number of cars sold in the past two years combined, making Tesla the leading electric vehicle manufacturer. At the same time, the Model 3 became the world's best-selling electric vehicle model.
Not only did Tesla shipped a record number of cars in the fourth quarter of 2019 (more than half of the electric cars sold in the US during that period), but it also made a profit.
In the fourth quarter of last year, deliveries of Model 3 cars accounted for more than 80% of Tesla deliveries by model. The company's stock also recorded record profits, and over the past months, Tesla's share price rose by a whopping more than 950%, increasing the company's valuation to more than 17 times its revenue.
While the United States remains the most important target market for Tesla, it has successfully reached the Chinese market, opening a new factory in China, and commencing car deliveries to the largest electric vehicle market in the world. It reached European markets as well, and Dutch customers contributed US $ 1.6 billion to the company's revenue in 2019.
All this while continuing to indulge in CEO Elon Musk's ability to create captivating moments like Cybertruck's debut, and watch-as-watch as he danced on stage at the China launch party.
Founded in 2003, California-based electric car maker Tesla went public in July 2010. Since then, the company has been at the forefront of making unconventional passenger cars. The company's market value exceeded $ 100 billion on January 22, 2020. It made history in June of this year by overtaking Toyota to become the world's most valuable automaker.
Apple
A little over a year ago, in September 2019, Apple introduced the digital gaming arena through Apple Arcade , one of the newest ideas in apps since the App Store first appeared in 2008.
Apple Arcade, present in more than 150 countries, provides unlimited access to more than 140 new and exclusive games across iPhone, iPad, Mac, Apple TV and iPod Touch devices, all ad-free, and only $ 5 per month to subscribe.
The list of available titles in Apple Arcade is updated regularly with new games being added nearly every week. There are always new games waiting to play, and they are in multiple categories, including family, puzzles, sports, RPG and planning. There's even a category that suggests games for beginners.
For Apple, it's a new way to monetize the 1.5 billion active devices it has already sold, as Apple Arcade is the latest testament to how adept the company is at delivering services, a strong-growth business that generated record revenues of $ 12.5 billion in the fourth quarter of 2019.