Guidelines For Relationship Management Bawaslu Mass Media
The Background
Bawaslu Regulation Number 1 of 2021 concerning the Organization and Work Procedures of the Secretariat General of the General Elections Supervisory Body, the Secretariat of the Provincial Election Supervisory Body, the Secretariat of the Regency/City Elections Supervisory Agency, and the Secretariat of the Sub-district General Election Supervisory Committee shall establish a new organizational structure regarding the implementation of the public relations function.
Bawaslu Public Relations carries out the function of implementing public relations and Mass Media Relations, as well as organizing news and publications. The implementation of Public Relations and Mass Media includes managerial duties in the field of public relations, planning public relations programs, fostering and facilitating public relations, fostering and facilitating Mass Media Relations, fostering and facilitating public relations organizers, and managing institutional information services, as well as other duties of Public Relations and Mass Media.
The implementation of the reporting and publication function includes reporting, documentation, publication and management of news on the site, and the management of Bawaslu's social media, as well as other reporting and publication tasks. In this case, the function of implementing Public Relations and Mass Media broadly includes all functions of public relations outside of reporting, documentation, publication and management of news on the site, as well as the management of Bawaslu social media in accordance with the applicable laws and regulations.
Bawaslu Public Relations, Provincial Bawaslu Public Relations, and Regency/City Bawaslu Public Relations are information centers from internal to external institutions. Thus, all socialization activities and information dissemination from Bawaslu, Provincial Bawaslu, and Regency/Municipal Bawaslu to the community are a form of strengthening the function and role of institutional public relations.
Strengthening the function and role of public relations is a follow-up to the implementation of bureaucratic reform and good governance. All information from each work unit in Bawaslu is received by the Public Relations Officer of Bawaslu. After receiving the information, the Bawaslu Public Relations Officer disseminated the information to the media as a form of information disclosure and to strengthen cooperative relations with the media.
Media relations must be able to accommodate the interests of institutions and mass media. Public Relations of Bawaslu, Public Relations of Provincial Bawaslu, and Public Relations of Regency/Municipal Bawaslu, must provide and convey information accurately, efficiently, effectively, and affordably so that communication with the media and the community goes as expected.
In addition, the media can cooperate and synergize with Bawaslu, Provincial Bawaslu, and Regency/City Bawaslu in an effort to obtain and disseminate accurate and reliable information to the public. Good media relations must support the achievement of goals, objectives, and targets, uphold the principles, be within the defined scope, and provide benefits, both to the institution and the media.
Bawaslu Public Relations, Provincial Bawaslu Public Relations, and Regency/Municipal Bawaslu Public Relations need to adopt an approach in building relationships and cooperation with the media, including proactive, two-way communication, capable of being a facilitator, mediator, and negotiator, and able to manage issues (managing the issue), and not just collect issues (organizing the issue).
In addition, Bawaslu Public Relations, Provincial Bawaslu Public Relations, and Regency/Municipal Bawaslu Public Relations plan, organize, and evaluate public relations programs centered on the management of Mass Media Relations. To reinforce information sources, work units, and public relations activities aimed at building a positive image of the institution.
To carry out this task, the Bureau of Law and Public Relations prepares management guidelines in dealing with the Mass Media. Guidelines for managing media relations will bridge the interests of disseminating information from Bawaslu to the public and the mass media. The ultimate goal of media relations is to improve the quality of information services and increase the positive image of the institution.
Because Bawaslu is one of three election management institutions that has an organizational structure from the central level to the district/city level, this guideline will be one of the basis for implementing the relationship management function of Bawaslu, Provincial Bawaslu, Regency/Municipal Bawaslu and the Mass Media.
The Purpose and Purpose of This Guide
This guideline is intended as a reference in organizing Mass Media Relations for work units that carry out the functions of Public Relations and Mass Media within the Bawaslu Secretariat, Provincial Bawaslu Secretariat, and Regency/City Bawaslu Secretariats.
Meanwhile, the purpose of the guidelines for managing media relations is to create a synergistic, harmonious, and mutually beneficial relationship between Bawaslu, Provincial Bawaslu, Regency/Municipal Bawaslu and the Mass Media in the implementation of public relations and election supervision. In addition, more broadly, this guideline is expected to increase understanding, awareness, and involvement of the public and the mass media towards Bawaslu's policies and programs.
The Importance of Mass Media Relations
The importance of implementing Mass Media Relations as referred to in this Guide includes:
1. Mass Media Relations is an important task and is needed by Bawaslu and the media as well as the public because Bawaslu is a source of accurate and reliable information regarding the supervision of the implementation of the General Election which is disseminated by the Mass Media.
2. Mass Media is a channel of information that has a broad reach in forming opinions and absorbing public aspirations.
3. The wider community and stakeholders are the targets of the Bawaslu relationship and cooperation program with the media, especially in increasing participation in election supervision.
4. Mass media relations that are harmonious, mutually beneficial and sustainable are the expectations of all parties in order to realize good, efficient, effective, and relevant media relations governance.
5. Mass Media Relations can build a good image and reputation for Bawaslu so as to increase public trust.
The objectives of this Code include:
1. achieving a common understanding of the management of Mass Media Relations within the Bawaslu;
2. the realization of the integrated management of Mass Media Relations with other activities in an optimal, effective, and efficient manner;
3. the creation of a harmonious and mutually beneficial relationship between Bawaslu and the Mass Media, so as to produce a positive image and reputation for Bawaslu.
Scope
The scope of this guideline covers the management of Mass Media Relations in Bawaslu, Provincial Bawaslu, and Regency/City Bawaslu.
Benefit
The benefit of this guideline is to increase the understanding of Public Relations of Bawaslu regarding the public relations function which includes the managerial field of public relations, public relations program planning, public relations development and facilitation, development and facilitation of Mass Media Relations, coaching and facilitation of public relations organizers, as well as optimal, effective and effective management of institutional information services. efficient.
