TikTok's growth is already unstoppable, with over 2 billion app downloads and over 800 million monthly active users.

While most people were trying to discuss whether the app would survive and whether it was relevant for influencer marketing just a few months ago. Majority of people have since discovered the massive potential of the Chinese video app TikTok. 

Millions of new users have joined the TikTok platform over the last few months, or out of boredom during quarantine or to eventually give it a try and leverage the app's enormous power for marketing purposes.
Consider Short Videos

A TikTok video cannot exceed 60 seconds in length. However, the majority of viral posts are significantly shorter. While 60 seconds may seem brief if you're accustomed to lengthy content, it's more than sufficient to tell a compelling story, capture interest, deliver importance, and gain fans.

Simply because the duration is limited to 60 seconds does not mean you should post lengthy videos on TikTok. Rather than that, aim for 20–30 seconds, deliver significant value, and work to increase your TikTok videos' watch time and rewatch rate.

Nobody watches a 1-minute video repeatedly. If, on the other hand, your TikTok video is only 20 seconds long and is entertaining, engaging, or valuable, people will likely observe it again or even share it with friends.

Similar to watch time, the advertising rate of your TikTok videos (how many times someone watched your TikTok video after the first time) is a critical indicator for TikTok's algorithm.

You could always edit the TikTok videos in the app after shooting them. Therefore, whenever you end up with something like a 60-second clip, consider whether it could be shortened by omitting unnecessary segments.

Attract Attention

On social media, the average person's attention span is eight seconds, and that number is likely even lower on TikTok.

It is why the few first minutes of your TikTok video are critical to its success on TikTok. If you capture a user's attention from the start, they will watch your entire video. If your first two secs are abysmal, you will forever lose them.

People scroll quickly through to the For You page, and if the opening of your TikTok video is dull, of poor quality, or simply uninteresting, nobody will watch it. They'll merely scroll until they come across something interesting.

As a creator of TikTok, you have the advantage to buy TikTok likes for your video to increase credibility and engagement. Therefore, once you've captured someone's attention and they request to see the initial stages of your TikTok video again. So, they'll have to watch the entire piece, which is a massive win because it implies that your information is relevant and of high quality, which the algorithm rewards with increased exposure.

Consider Developing In-App Content

While most new customers struggle to navigate the platform, creating content on TikTok is pretty simple. The app includes many tools, so you do not need video processing experience or instruments to create captivating videos on TikTok

TikTok's goal is to make content creation appear effortless, which is why they promote native content created without the need for expensive devices or videography tools.

Therefore, rather than investing hours editing your TikTok videos with a digital camera, spend a few minutes understanding how to build native content within the app and using your mobile phone instead of expensive tools.

Engage Your Audience

Social media users frequently comply with your requests. If you create great content, you can ask your viewers to like, comment on, and even share your content, and they will almost certainly oblige.

It's surprising how much impact a subtle call to action can also have. As long as it's done, you should go for it: ask questions, allow your audience to vote, host giveaways to reward active fans, or think of other creative ways to develop a strong connection with customers.

As well as the watch time and rewatch rate, the conversion rates of your TikTok videos are critical for virality: the more people who like, comment, and share your TikTok videos, the more likely you are to be featured on the For You page and reach a large audience.