Top Brazilian Meat Processing Company Leverages Blockchain to Reduce Deforestation 🇧🇷

JBS world’s largest meatpacker is turning to #blockchain to ensure traceability of the tens of thousands of cattle it processes every day in Brazil following intense pressure from both investors&activists over its environmental record $TRX @BrazilGovNews

#blockchain technology is being adopted in food industry for its transparency
&traceability solutions
New initiative revolves around a digital"green platform"using blockchain that will require @JBS_oficial suppliers to provide full tracing info on all cattle @govbr $TRX #AKB 🇧🇷