Are Plastic Gift Card Mailings & Direct Mail Plastic Cards Effective? 

The answer is unquestionably, yes - plastic gift cards and direct mail plastic cards can be the most successful client acquisition marketing tool for targeting specific customer groups. When the power of direct mailing is paired with attractive plastic gift cards, businesses gain a greater influence on their audience, achieving phenomenal results.

Why do businesses prefer using plastic gift card mailings and direct mail plastic cards to communicate with their customers?

According to recent data, 65% of customers make purchases based upon a deep and intuitive impression of an item or brand. There are many reasons that can influence popularity:

• Simple Customisation

• Improved Trust in the Brand

• Targeting High Quality Customers

• Cost Effective

• High Conversion Rates

• Providing A Personal Touch

With plastic gift card mailings and direct mail plastic cards, you can outsource the entire process, from design of the card, through to home delivery.

Plastic Cards offer a distinct method of communicating with specific groups and they are particularly effective for promotional events, limited-time offers and motivating card-holders to act quickly. This is why plastic cards are still heavily used by the marketing industry today, despite our transition to digital formats.

Features:

Businesses are continuously looking for new ways to stand apart from the competition. Plastic gift card mailers have  a 24% higher response rate in comparison to traditional paper postcards. They're simple templates that can fit marketing goals and capture the essence of what a brand or business truly represents. Plastic cards last for a long time, so you can offer promotions and services with a long expiry date. 

Selecting the ideal size, employing variable printing data, choosing colours, images, formats, and assuring a clear call to action are all essential ingredients to crafting an effective plastic card. 

• Attracting Attention

Content with well-structured information, descriptions, perks, special offers, discounts, location and contact information can all be included, along with full-colour digital images.

• Durability

Pop-out plastic gift card mailers with a high-gloss laminate surface are designed to endure the wear and tear of postal processing machinery, ensuring that they arrive undamaged. Information on a plastic card can be carried around until such a time that it's required, without fear of it being deformed, degraded, or becoming unreadable. 

• Customisation

Direct mail plastic card mailers offer a distinctive, tangible product that draws attention to a brand / business. There’s many options that clients can choose from to make their plastic cards look truly unique. Take time to carefully craft a message that is impactful and engaging.

Save It Later -