In today’s world, mobile has permanently changed the marketing aspect and interaction between businesses and consumers. Mostly, 50% of the small-scale businesses have a mobile app and 25 % of them don't intend to create a mobile app for those to do.
Here, every business needs to wait for customers to show up their online store and actively browse through their products. To make it easy, mobile devices allow every customer to connect with their favorite brands, companies at any time, from anywhere and it allows online stores to take charge to reach-out consumers instead of playing a waiting game.
People use mobile, a lot!
You’re are going to see the reasons why your store needs a mobile app,
* Mobile Commerce by the numbers:
At the end of 2019, 90% of the world population will be smartphone users. It turns a lot, those who are using mobile devices to shop online. In 2018, mobile commerce revenue increased higher than ever in the industry, which is almost ¼ of all online sales. Smartphone users were taking the business to the next level by shopping online. Online Purchase plays an important thing in everyone's lifestyle.
In recent days, stores have already found huge growth that comes with creating a branded mobile app to enhance the shopping experience.
Some advantages to having a mobile app for your store:
Customers will spend more time in mobile commerce apps rather than using websites (or) online stores.
Mobile apps will have the lowest cart abandonment rate.
By having push notifications, you can stimulate 200 % more apps to open.
Customers who will tend to spend more money on mobile apps will be higher than mobile or desktop site users.
*Advantages of Mobile Apps:
All of these mobile commerce numbers are powerful motivators for why your Shopify store needs a mobile app. A mobile app for your online store has many benefits for both customers and companies.
* Personalization for your app:
Personalization for your app will make your customers more comfortable and secure. It is the key to your mobile commerce. If customers want to see products and discounts that are directly relevant to their needs and interests. When customers create their own profile, they immediately notify you of some of these preferences, which makes personalization much more consistent and immediate. Once your experience is personalized, the customers use to revisit your Shopify store again and again. The existing customer will come back and make your business welcomed and remembered, rather than another new customer.
*Push Notifications:
Why does your Ecommerce store likely make use of email and SMS-based marketing messages? Because these types of notifications will see high rates, that ensures your customers will see and make use of your offers.
If the customer downloads your app on their mobile device, however, you can send push notifications and reminders directly to their mobile device. By sending them limited period offers, the communication between company and customers will be more effective.
*Location-Based Services:
Location-based services are only still useful for online-based eCommerce retailers. With that, you can send notifications of your new stores locations when they are traveling outside.
When the location is enabled by the app users, your mobile app can target them with notifications based on where they are located. The best way for retail businesses to use this feature is to send notifications when they enter the location of your store. From this feature, you can target to send notifications about holiday shipping discounts to users by tracking their locations. This ensures that shoppers from your distribution center will get the notification on time to place orders before the discount ends.
*Fast and Secure Checkouts:
The faster you work, the faster you can retain your customers. All the users are expecting their products to checkout on time from your store, the more memorable the shopping experience is and the more possible they are going to shop again in the future. Once the order has been placed by the customer, that order will be saved automatically in the customer database, also in the previous order history. Apps allow users to save their payment options securely.
Mostly, all the mobile commerce apps have been integrated with online payment options to make users easier and faster, which further streamlines the checkout process on mobile. By having this option, more consumers are comfortable using these apps because they don't have to enter any diplomatic information.
Conclusion:
Already mobile has permanently changed the way we operate in our daily lives. Mobile commerce apps are another extent to this landscape. If mobile app technology becomes more popular, the consumers will begin to expect them as part of any brand’s customer experience.
Are you ready to get your own Shopify mobile app for your online store? An exclusive Shopify mobile app builder that drives more traffic to your brand, gets visitors to shop and spends money with you. Easy to use app which may turn your Shopify store into a mobile app. When it comes to developing a mobile app for both android & ios, Shopify mobile app builder will be a great option for you.
For every eCommerce business owner, investing money in mobile app development will make them reach a higher level in the business. It gives a lot of benefits and absolutely boosts sales.
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